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December 14, 2023

New Episode: Conceptual Association, Advertising & Hydropathy

Writing about web page https://spotifyanchor-web.app.link/e/mBJlx1mJwFb

The third podcast from Exchanges 10th birthday issue gets into the water cure and historical advertising

Today I’m bringing you the third in our series of 10th birthday issue celebration conversations over on the Exchanges Discourse podcast. This episode sees me in conversation with linguist, cultural historian and conceptual association scholar Constance de Silva (School of Languages, Literatures, Cultures and Linguistics, Monash University, Australia) about her recent paper and ongoing research. We had a few technical challenges so the recording is considerably shorter than Constance and my actual full conversation – although you still get well over 20 minutes of considered content! [1]

Listen in here: https://spotifyanchor-web.app.link/e/mBJlx1mJwFb

In the episode we begin by discussing Constance’s beautifully illustrated article The Rise of Conceptual Association and Linguistic Register as Advertiser Persuasive Instruments: An Australian study of press artefacts 1800s–1950s, which was in Vol 11.1 of Exchanges. There’s a lot to say and we touching along the way on elements [2] from the rise of the water cure (hydropathy) to emerging new concepts and meanings within advertising and every day language. Constance also graciously provides some related insights from her work into the changing roles and perceptions of women in medicine too. As always, the conversation moves along to discuss her ongoing publishing activities and plans for future papers, before we close with a range of advice for fellow authors on getting published.

To help you skip around the episode – here’s guide to our discussions:

Timecode

0:00 Opening
0:51 Introductions & Context
3.34 Exploring the Article
13:06 New Words, New Meanings
15:44 Hydropathy, Women & Future Papers
18:52 Publishing Advice
22:30 Closing & Outro

This isn’t the last podcast for the year – surprisingly – as I recorded one earlier this week, which I hope to bring you before the Exchanges HQ closes for Christmas next week. I think you’ll find it an exhilarating listen, so stay tuned.

And of course, catch up with every episode of The Exchanges Discourse podcast, via our series index here:

https://exchanges.warwick.ac.uk/index.php/exchanges/podcast

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Endnotes

[1] For those keeping score, we actually chatted for about 90 minutes, and got into some really interesting areas of thought and research after we stopped the recording.

[2] No pun intended!