May 26, 2020

Formative assessment for MBE

In today's KBAM class, we talked about the marks and feedback again. I'm more than glad that the learning environment is still active. I am not a party lover at all, but now I am eager to have a party with my MBE colleagues.

I remembered when I was in high school, I was quite impressed by a short article God's Coffee. A professor offers all kinds of cups to his guests for coffee: porcelain, plastic, crystal, glass, etc. People tended to choose the expensive and exquisite cups, leaving behind the plain and cheap ones. It's understandble that we are easily attracted by those nice-looking cups.

But what we really want is the coffee inside. The cup itself adds no quality to the coffee and in some cases, it is so eye-catching that hide the thing that we value indeed. What we really want is coffee, not the cup. However, we consciously went for the best cups and then we begin eyeing each other's cups.

Same to the learning experience for students. The marks are just cups, they are just tools that does not define, nor change the quality of the knowledge we learn. Sometimes, by concentrating only on the marks, we fail to enjoy the learning jourey. That's absolutely a waste of time.

'God brews the coffee, not the cups. Enjoy your coffee!' (I missed the Turkish coffee that Kubra once brewed for me~)

May 25, 2020

Harvard (Warwick WMS) referencing style for Zotero

A couple of weeks ago, I came across the Zotero-Reference management tool and decided to use it for my dissertation within five

The only problem is currently I cannot find a Harvard (Warwick WMS) referencing style.CSL file online. It seems impossible...Anyway, I've attached one that I adapted from the Staffordshire university-Harvard.




March 03, 2020

The importance of X (Theory, Methodology, etc.)

Inspired by the Design for X, I was thinking about how to address the question like:

Critically analyse the importance of X in a context. X could be a theory, a methodology or something else.

1. look at the broader context/challenge/area for which the theory was development in order to know WHY and HOW it was generated.

2. Industrial examples: also discuss the key aspects of WHY and HOW

(The more that you can illustrate the points that you make with examples, the more you bring your topic to life.)

To whom is it important?




Where not?

When not?

Success: what must have been done and why (CSF)

Failure: why the theory failed in that particular case

What were the factors affecting the success or failure and How they vary with various context.

3. Overall limitation about the theory

To whom it is not important?




4. Any extension or evolution of this theory and Evaluation (Why do you think it is useful or not)

5. Any complementary theories that may be usefulTo whom is it important?

February 21, 2020

What design is – Reflection after visiting Vitsoe

I feel so glad that I didn't cancel the industry visit yesterday even though I have a PMA due on next Monday.

It seems that I visited a furniture art centre rather than a factory. The building, as well as their products, are artworks that fully satisfy the function, style, and incredible appeal.


After a nice tea break, the leader Mark gave us a stimulating talk on what the design means to the Vitsoe: 'Living better, with less, that lasts longer'. Simple and strong.

Less or More?

Vitsoe only has a particular design for shelving, chair and desk. But each of them works flexible and adaptable to various customers' needs. There is nothing complicated in the products, but after seeing the showroom, materials, and assembling work. YES, I want them to be a part of my life. Furniture is not a fast-moving or fashion commodity. Classic furniture could be a part of the family of great sentimental value because there were so many lovely memories happened around it.

Best or Newest?

Living in a tech-saturated world, it seems as if we've been overwhelmed by the newest things. Still, many people argue that routinely introduce new products that replace the existing or even best-selling products is an effective way to remain market share or win more from competitors. That is acknowledged as brand proliferation or brand extension.

From my point of view as a big fan of technology, this is a fairly tricky question because I find sometimes my curiosity leads my life out of focus. As Cal Newport put in his Digital Minimalism, it's necessary to know what is the 'best' for you and how much is just enough. Before I click a link to open a new website or open a notification from an APP. I ask myself: Do I really need to know that now?

Another interesting example is about my grocery shopping experience. I used to spent around 3 hours in Tesco to buy the necessities of life for the next week. As a curious shooper, I walk around every aisle and look through every shelf, keeping asking myself: 'which one do I need?' The answer is 'I don't know'. Always. Then suddenly, it occurs to me that I forget something in that place...back and forth...Time is gone.

Now I designed a route according to the layout of a supermarket which helps me to get everything I want and most importantly, done within a hour! It's true that supermarkets design particular layout to make customer stay longer and spend more.

So, maybe it's time to offer your customer less but better. 'Don't make me think'—Krug's first law of Usability.

shopping route

Product or service?

Good design cannot live without good service, and good service nourishes good design. In this IP-competitive age, it is easier to copy the physical products than the service. Also, word of mouth has been proved as a strategic marketing promotion.

Make profits or make sense?

Profit, Mark said, is like the food and air to support our lives not the aim. I agree that keep doing the rights things is far more important than making money, which is also highly emphasised in Lumi.

February 17, 2020

4th PMA

The 4th PMA is gone with a lovely weather.

But I was not fairly satisfied about my productivity, anyway, let's focus on the improvement.

After submission, I had a talk with Maryam and Freya this afternoon receptively, which gave me some inspiration.

  • I came across a paper which I thought was well related to my topic, but it took me literally three hours to understand the language in linguistics and pragmatics. Gosh~
  1. So, how can I improve in the (critical) reading stage.[It seems like I am coaching myself]. Well, maybe I should try reading around papers that focuses on one particular topic at one time. Instead, one is about phycics, and next one is about business.
  2. Furthermore, in terms of searching reference, searching by terms may not be an effective way because they are somehow random. Alternatively, I can trace some scholars' works in a systematic way. But at the beginning, I need a good ‘start’.
  • When it comes to writing a zero draft or first draft, it is still a nightmare. I cannot write a zero draft without any judgement. But fortunately, I think I probably found out the antidote.
  1. The culprit is typing. Contrary to typing on the keyboard, I feel my thought flow more smooth when handwriting! The potential reason is when I was typing it seems too easy to delete, correct or move sentences. All of these will block your mind, once you are blocked, you gotta time to judge the quality of your content, which just make things worse. However, when I was handwriting or speaking, I seldom looking back, but only keep going.

Cool~Let's see how it works since I got another PMA due by next monday.

February 06, 2020

Quality Function Deployment

QDF is a rigour and logic tool to transfer customer requirements into technical characteristics that is also useful for decision-making.

The aim for QFD I think is to raise questions for further investigation. Also, it gives sound evidence to show how you reach the desired result step by step that so that it seems to be unarguable and super persuasive.

It includes the voice of customers, the information of competitors' products, the opinions from the experts in particular fileds, as well as the current capability of the company.

There are three relationships need to be considered:

1. customer requirement VS technical characteristics

2. the correlation between technical characteristics

3.The regulation control VS technical characteristics

And the amazing thing is we don't need to thinking about a solution at that moment at all, because people usually jump into a fix solution before fully understanding what the problems are. As for picking up a solution, another effective tool is Pugh Matrix which is much easier than the QFD.

There is a simple version of QFD called Customer Voice Table but it losts the ensential logic throughout the process which I think may be the best trait of the QFD Matrix.

But there are also some limitations in QFD:

1. the result highly depends on the opinions from experts in different particular fileds, which may be difficult to reach for a small start-up.

2. The completation of QFD matrix require a significant amount of time and energy from all the people in the cross-functional team, which means it is highly demanding in the leadership and commiment of the top manager.

3. Once the customer need to change something, there could be huge operation afterwards which means it is not very flexible.

The CSF for the successful deployment of QFD is having an effective facilitator who is not necessarily to be a pro in product or engineering filed.

Finally, it may look a little bit daunting at first but once you are following the flow you will see how magic it is.


Customer Requirement Elicitation

For any NPD project, the primary topic is the voice of customers, so how to capture the customer requirement?

According to the Kano Model, there are three categories in the customer requirements.

1. something customers didn't say which are the basic quality of a product. For example, a car must have wheels.

2. customer said exactly what they want but it is not enough to meet just what they said. Nothing more, nothing less, well why not choose another supplier?

3. something customer don't even know but when they see the product, they would be amazed.

kano model

There are two common mistakes within organisations:

1. The raw data from customers are only blocked in a certain departments, but all the other teams, even the product managers can only be shared with the processed data that are intepreted by the sales people. It is similar like the game Chinese whisper, does the information you shared are the things customers want or that YOU think customers might want.

2. The NPD process is a journey with cross-functional team that every one shold have right say some thing to the development of the product. In the most cases, people may think well they have no idea about customers or products at all which is absolutely a bias. Any team work should be free from Ego.

What is vital for the new product development

Common Sense seems to be uncommon


1. It is quite difficult to capture and elicit the customer requirements during the design process, but ironically few companies commit themselves to put enough time and resources into that stage which is the culprit of many potential crises fires in the future. They rushed to be the first one into the market, however, is it advantageous to be the first one or the better one?

2. Basically, for any new product development process, the cost is lower at the very design stage than any later stages.

3. Ask yourself how much time and money did you spend on the design stage? And how much money takes you to cease the fire happened again and again.

4. The tricky thing is even though many companies could understand the point, but still do the same as the common organisation B. What are the hinders of that?

  • Finance-Driven, pay more attention to how much money we need to pay before we actually get something.
  • Eager to be the first player on that market but the world is super bigger than we imagined.

5. It supposed to be difficult to be a world-class, otherwise they're full of world-classes. It starts changing from the mindset of the top leader and then a group of cross-functional team.

January 31, 2020

Receptive Control VS Productive Control

I got some reflection on my English writing and reading class yesterday.

Before I can speak and write a word correctly, normally I can read and understand it a bit. To capture this distinction, there are two terms receptive and productive.

Receptive control: I can understand when I hear and read words.

Productive control: I can use the words to express myself, in speech or writing.

It trigers me to think about the relationship between Thoughts and Action. I've thought about to make a change about my daily study and life routine. But yet I fail to take an action. So how to shift my thoughts into actions?

  1. What are my time thieves?
  2. When and Where it happened?
  3. What's the antidote?
  4. The saved time can be used for?

January 20, 2020

3rd PMA

There are some improvement I made during the process of the third PMA of FACS, which saves me a lot of time.

  • I calculated relevant ratios first and make a list of My Questions according to these ratios.
  • Then, I look for answers to my questions in the given annual reports of two case study PLC companies.
  • Apart from that, I put off some things after the submission.

All of them looks like quite easy but not that easy to do them, at least for me.

Personally I think the FACS PMA is the easiest one because we don't need to find and read much reference.

I would like to try another method to improve my efficiency in the next LE PMA.

  • Zero draft: write down everything you know out of your brian, without any judgement and critical thinking. No matter it are words, phrases, or sentences. I plan to review and organise the class notes every day so that I don't need to spent more than 4 hours after the module.
  • First draft: Based on the freestyle writing, I would have my own questiosn lists and look for support or counterargument from reliable reference.
  • Second draft: Analyse, Synthesis, Evaluate and apply them into the specific situations.
  • Third draft:...

July 2024

Mo Tu We Th Fr Sa Su
Jun |  Today  |
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31            

Search this blog



Most recent comments

  • Hi Lulu, I learned again from your blog with thorough conclusion, may I know that why it's difficult… by on this entry
  • After the reflection on this, I am not afraid to be the person with different views, and the thing I… by Lulu Qu on this entry

Blog archive

RSS2.0 Atom
Not signed in
Sign in

Powered by BlogBuilder