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January 09, 2007
Writing about web page http://www.wmccm.co.uk
The last 30,000 visitors to www.wmccm.co.uk referred by search engines used just over 20,000 different search terms.
The most popular search terms are used by hundreds of visitors resulting in over 15,000 terms being used uniquely by only one visitor.
These visitors may have used other more popular terms but half of our visitors came up with their own search term.
This diversity of terms is generated by the permutations of relatively few key words. One architectural balustrade company recorded over 2000 search terms and 66% of those contained the stem variants of balustrade, balustrading, etc or hand rail, handrail etc.
The diversity is created by refinement, copying phrases, sorting into alaphabetical order by meta search engines, etc. These visitors were brought to these pages by the search engines because they addressed the human audience and used natural, varied, english. This “long tail” of unique search terms cannot be addressed by mechanical key term stuffing.