All 2 entries tagged Keyword Quality Scores

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May 11, 2012

Improved Keyword Quality Score Information

Writing about web page http://ppcpromotion.co.uk/quality-scores

I have blogged about some concerns raised by a couple of the changes announced in the Adwords Blog recently.

keyword quality score ranking panelMany of the changes to the interface are positive and one improvement has been the new improved ‘speech bubble’ pop-up panels for these three measures

  1. Predicted Click-Through-Rates.
  2. Advert Relevance.
  3. Landing page experience.

These are ranked above average, average or below average compared to other advertisers.

The example, right, helped a client to understand that even with a 10/10 experience they could still improve their visitor’s landing page experience.

You can find out more about how to see these panels, how they are calculated and how to improve them on my Keyword Quality Scores page.


August 31, 2009

Improved Page Load Times – The latest 'secret' to improved Keyword Quality Scores

Writing about web page http://ppcpromotion.co.uk/quality-scores

I spotted this Google Ad with the claim.

Lower your bids in Adwords using WSOP to improve Quality Score.

I was intregued to learn what WSOP meant. It was all about slow load times and optimising your websites. This is certainly true but if your website is already lean then this will not help.

Follow the link, above, for more complete coverage and find two tools to use as well as another simple thing to check.


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