All entries for Friday 20 November 2009

November 20, 2009

Google Geographic Targeting helps Fostering Agency

Writing about web page

Many of my client’s are now using geographic targeting for their Adwords. The TV digital aerial installer is clearly local, whereas the forklift truck hire and service company provide a two hour call out response promise so the distance of new clients from their base is critical. I have been tracking the gradual improvement in the still flawed geographic tracking within the UK’s ADSL network.

Nexus Fostering LogoThe best geographic targeted campaign that I have ever seen is for Nexus Fostering’s Foster Carers who used a 5 point polygon on Google’s map. They still had problems with out-of-area applications so I refined their polygon to have over 20 points and added a list of towns and cities outside the area as negative keywords. Here again the limitation is their support promise to all their foster carers and foster children. The recruitment of another social worker in the west country means that I have to unpick some of their excluded towns. I have also found that you can combine multiple polygons, towns and ‘within n miles’ circles successfully.

To learn more about the underlying limitations that BT’s wholesale ADSL imposes see this previous entry.

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