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March 07, 2008

Warwick Digital Lab and the 'New Media'

Writing about web page http://www.ideasforlife.tv/

Maverick Television Logo
I attended the recent training seminars at Rootes on Digital Media. Presented by University of Warwick, Urban Communications and Maverick Television this took us from adding podcasts & video directly into these Warwick Blogs to the new IPTV channel Ideas for Life.

Debates broke out about the quality of new media. There is a lot of rubbish out there but loads of really creative stuff too. The reduced costs of production and publishing has empowered many talented people who would never have seen the inside of a BBC studio in the past. The interactivity requirement for the ‘new media’ tag was also questioned but the 606 Rant Line shows that everyone can podcast if the tools are made available.

ideasforlife.tv logoThe real message was to encourage academics at Warwick to take advantage of the new media to narrowcast their research findings using these new channels including ideasforlife.tv.

One of the functions of WMG’s new Warwick Digital Laboratory, to open this summer, is to host technology demonstrators and showcases. It will also be a centre for research capabilities and knowledge transfer. We should ensure that the simple ability to record audio and video content is a seamless part of this new resource. Not leading edge technology but easy ways to record and broadcast the demonstrators, showcases, case studies and people that will make the WDL an exciting place to work & visit.


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