All 1 entries tagged Keyword Echoing

No other Warwick Blogs use the tag Keyword Echoing on entries | View entries tagged Keyword Echoing at Technorati | There are no images tagged Keyword Echoing on this blog

April 23, 2008

Google Adwords in other Languages

Writing about web page http://armyland.gr

I only write Google text adverts in two languages;
UK English and US English.

I was asked to help with a Greek website. With an excellent bilingual helper I still ignored their advert copy. You need to truly understand the nuances of language but I was able to give them three pointers.
  • To optimise their bidding.
  • To split test with 2 or more Adverts.
  • To echo back the Search Query of the user on one group with a wide variety of terms.
Armyland Banner
Within 2 days Mr Armoutis of Armyland.gr reported back:

Your suggested changes has trebled the CTR from 1.72% to 5.4% whilst the cost per click has dropped from over 10c to 4c. More importantly the campaign has delivered its first verified phone order. Thank you for your help.

The simple echoing of the searcher’s query works in any language as demonstrated by eBay. Good split-tested Advert Copy for tightly grouped search terms can do better again but this technique can help identify the best groups of words to move into their own group first.


Search this blog

Most recent comments

  • I can see what the probable pensioner was aiming for with the green bananas but I always find that i… by Wendy on this entry
  • When I was a child I remember reading the words "The end of the world is nigh" and thinking it said … by Sue on this entry
  • If anyone's in the Bath area I'd recommend "Roman Glass" on the Lower Bristol Road. by Sue on this entry
  • When the old Vectra died and I came to scrap my car I called Paul at Car Removals UK. by Robert McGonigle on this entry
  • Before making major changes to this account the owner took my advice and improved his Page Titles. H… by Robert McGonigle on this entry

Blog archive

Loading…
RSS2.0 Atom

Snap

Google Analytics

Not signed in
Sign in

Powered by BlogBuilder
© MMXXIV