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January 16, 2009

Bidding on Failed & Bust Company Names | Latest 2009 Downturn Lessons

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The downturn is accelerating fast in the midlands region. In November many of the companies I rushed around could see very little to concern them but the list of failed customers, suppliers and competitors has accelerated over the holiday period.

Zavvi Store FrontStrong companies could sit back and rationalise that the market needs to lose some capacity. Except that my stories now place all of the failed and bust conpanies within somebody elses supply chain. The most famous victim was Zavvi on the high street being taken down by the failure of their major supplier, the distribution arm of Woolworths.

This year, already, clients have informed me about many competitors going under and I have run Adwords Campaigns on 7 bust company names in 4 distinct industry sectors. These ads will only work for a short period so time is of the essence. Clients have been able to take up the urgent orders that the failed company have left behind.

You need to be very careful with bidding on any competitors name, even if they are in administration as these can continue as going concerns, be subject to buy-outs etc. If you have a competitor that gone under – get in touch with Rob at PPC Promotion now!

If you believe that a competitor is bidding on your company name or brands then the simplest response is to bid on your own brand to increase the costs to them.

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