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June 07, 2007

"PPC Advertising as a Marketing Intelligence Tool" published as

Writing about web page http://www.themarketingleaders.com/articles/june07/magazine.html

Back at the Christmas break I wrote an article for The Marketing Leaders magazine that was published yesterday.

The editor has clearly done a good job in presenting it and even enhanced my web mugshot.

The words and flow are all still mine but it was interesting that the ‘link title’ and additional line, below, were all new;

Sensing customers with pay-per-click advertising
How can PPC be used to increase the effectiveness of your online advertising, and bring in sales and leads and a return on investment?

Should I be upset? Well Graham Jarvis, the Editor, knows his audience and clearly thinks that this is a better advert for the article.

So I wouldn’t argue with him.
But in the theme of the article; What about two versions of an e-Newsletter and split testing?


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