All 1 entries tagged Amazon

View all 12 entries tagged Amazon on Warwick Blogs | View entries tagged Amazon at Technorati | There are no images tagged Amazon on this blog

January 31, 2007

"The Long Tail" coined by Chris Anderson, exploited by Amazon.

Writing about web page

Having touched on ‘The Long Tail’ in my previous post, pondered about the many long tails within the overall long tail of search queries, I went back to Chris Anderson’s book, The Long Tail – Why the Future of Business is Selling Less of More, Hyperion, 2006.

I first read the term in Anderson’s Wired article back in 2004. His Blog, see link above, carries the discussion forward to the publishing of his book and beyond.

Chris introduces the tremendous opportunities of selling to the endless niches that make up the long tail of search queries. He uses Amazon and eBay as examples of businesses that have grown by selling to the long tail. Up to 25% of Amazon’s lines are thought to be unavailable through more traditional physical stores. Remembering that a good bookshop was always willing to order a title if you knew to ask, this is quite notable. On eBay markets can be made for the rarest and strangest of things.

The point that I had missed is how Amazon conciously directs customers into the long tail where Amazon have less competition and provide the widest choice.

“If you like Britney you will love … Pink” -> No Doubt -> Selector.

In three steps from #340 to #32195 in the Amazon sales rankings. (Data and numbers from Amazon quoted in the 2004 Wired article.)

Search this blog

Most recent comments

  • I can see what the probable pensioner was aiming for with the green bananas but I always find that i… by Wendy on this entry
  • When I was a child I remember reading the words "The end of the world is nigh" and thinking it said … by Sue on this entry
  • If anyone's in the Bath area I'd recommend "Roman Glass" on the Lower Bristol Road. by Sue on this entry
  • When the old Vectra died and I came to scrap my car I called Paul at Car Removals UK. by Robert McGonigle on this entry
  • Before making major changes to this account the owner took my advice and improved his Page Titles. H… by Robert McGonigle on this entry

Blog archive

RSS2.0 Atom


Google Analytics

Not signed in
Sign in

Powered by BlogBuilder