How web–authoring technology can get in the way.
Writing about web page http://www.wmccm.co.uk/WMCCM/DesktopDefault.aspx?tabindex=1&tabid=4203
The CCM team are recruiting transitional companles according to the EC postcode lottery. I helped a company on a small trading estate and noted more firms with the same postcode.
I followed up three, all with websites, some showing considerable investment but all three failed to work as a business tool. Their websites were positively search engine hostile with combinations of the usual culprits, below:- Flash landing pages.
- Frames.
- Complex database generated pages with many parameters.
- Confusion of domain names and masking.
One of my project students last year evaluated simple checklists for websites and used 5 or more functional checks. All three of these websites failed my simpler 2 step test (see Web Poster ).
- Copy a unique extract of text from the site, add quotes & search.
This can include their brand. - If the words can be found check for links to the rest of the site.
When the words CAN be found and the pages act as a site then you can improve the titles, write better copy and build good links. All this is a waste of effort if hidden by the technology.
Robert McGonigle
27 Nov 2007 11:09
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Tags: Seo Webpage Authoring Website Technology
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