All entries for Monday 22 December 2008

December 22, 2008

Google Adwords widens 'broad match' algorithm & keeps the actual terms secret.

Writing about web page

Perry MarshallI have been tracking the broad match keywords closely on a few campaigns recently and observing more clicks. Perry Marshall confirmed that others have seen the same effect driving down average click-through-rates.

The other thing that Google does, that means that all Adwords customers should keep a careful eye on their campaign, is mask the real keyword terms they are sending you. If they broad match the term ‘laser cutting’ with ‘cutting paper with a laser’ your webstats or Google Analytics will show a hit for ‘laser cutting’.

It is not surprising that Google knows the marketing intelligence value of this data and does not pass it on but combined with the ‘broad search’ changes it also hides how they are optimising their revenue.

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