All entries for Monday 22 December 2008

December 22, 2008

Google Adwords widens 'broad match' algorithm & keeps the actual terms secret.

Writing about web page http://ppcPromotion.co.uk/adwords-roi

Perry MarshallI have been tracking the broad match keywords closely on a few campaigns recently and observing more clicks. Perry Marshall confirmed that others have seen the same effect driving down average click-through-rates.

The other thing that Google does, that means that all Adwords customers should keep a careful eye on their campaign, is mask the real keyword terms they are sending you. If they broad match the term ‘laser cutting’ with ‘cutting paper with a laser’ your webstats or Google Analytics will show a hit for ‘laser cutting’.

It is not surprising that Google knows the marketing intelligence value of this data and does not pass it on but combined with the ‘broad search’ changes it also hides how they are optimising their revenue.


Robert McGonigle : 22 Dec 2008 16:40 |  Tags:    |  Comments (0) |  Report a problem

Search this blog

Most recent comments

  • I can see what the probable pensioner was aiming for with the green bananas but I always find that i… by Wendy on this entry
  • When I was a child I remember reading the words "The end of the world is nigh" and thinking it said … by Sue on this entry
  • If anyone's in the Bath area I'd recommend "Roman Glass" on the Lower Bristol Road. by Sue on this entry
  • When the old Vectra died and I came to scrap my car I called Paul at Car Removals UK. by Robert McGonigle on this entry
  • Before making major changes to this account the owner took my advice and improved his Page Titles. H… by Robert McGonigle on this entry

Blog archive

Loading…

Snap

Google Analytics

Not signed in
Sign in

Powered by BlogBuilder
© MMXXIV