All entries for Friday 15 September 2006

September 15, 2006

Location information on every page.

Writing about web page http://www.wmccm.co.uk/WMCCM/DesktopDefault.aspx?tabindex=9&tabid=2916

For the last three years I have been advising our SMEs that they should add their location information onto every page of their websites.

Often engineering customers, searching for a supplier to solve an immediate problem, will find many results from China, India, Eastern Europe and the US. If they are looking for a local company they will either use the ‘pages from the UK’ button if they have the option or add some location information.

The .co.uk, .org.uk & .me.uk high level domains have taught British searchers to add UK. They might also add Midlands, West Midlands, Birmingham, etc.

Recent changes to the WMCCM site made it clear that our own site failed the location information test. The best, long term, solution will be to add this to the Site Banner default style but this will take time. (The bottom of the page on www.wmccm.co.uk , and other ASP.NET sites can be a an indeterminate place.)

I have tried three approaches on the public tabs.

A single line at the top. This is my preferred approach being closer to the eventual solution. This is seen on the Case Studies Tab at http://www.wmccm.co.uk/WMCCM/DesktopDefault.aspx?tabindex=9&tabid=2916

Using a html panel on the left. See the Showcase Tab, http://www.wmccm.co.uk/WMCCM/DesktopDefault.aspx?tabindex=7&tabid=3142

In a larger panel in the centre pane as in the Directory Tab, http://www.wmccm.co.uk/WMCCM/DesktopDefault.aspx?tabindex=2&tabid=15

What do you think?


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