All entries for Friday 12 January 2007

January 12, 2007

Well–titled pages hook 80% of visitors with title keywords.

Writing about web page http://www.skillspin.co.uk

Many pages that I have analysed in my data mining exercise have attracted over 80% of their visitors with keywords in their titles.

The power of a good title for your webpage has been well documented in the SEO websites. When you look at the search engine results pages, SERPs, on Google, Yahoo! & MS Live, you can understand why. The top line of all the results, whether 4 or more lines per result, is the title.

These are in a bigger font and the words from your search terms are in bold.
Searchers are more likely to click on a title with more of their search words. It shouts out that this is a page that answers their question.

So how does this line up with the 'long tail' of searches described in my previous entry?

A single title keyword "tracker" brought in 71% of visitors to one page. This word was also in 915 different search terms, 3/4 of them entered by only one searcher. So these two facts do line up.

To bring visitors to a page it is essential to have a good title that accurately describes the content.
To attract the visitors from the 'long tail' the page should be written in natural language with real information, enough words and variation. How many words are needed could produce another post.


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