All entries for Thursday 06 June 2013
June 06, 2013
Writing about web page http://www.mgdonline.co.uk/products/royal-twin-tub-washing-machine.php
My leisure goods client, MGD Online, has noted a greatly increased demand for their Royal Camping Twin Tub Washing Machines.
These inexpensive washers were highlighted to searchers by Google Shopping Ads that take their website product feed to feature products that are in stock. This can promote many long-tail items, where there are enough competitors that also sell it for Google’s little row of picture thumbnail ads.
MGD ordered more stock and sold out. Royal nationally also sold out.
These sales were out-of-season, from late winter through our coldest, wettest, spring for many years.
We discussed who was buying these?
These can only take a 2kg dry load, so are they for one-person homes with limited space? Or is it the low £70 price point?
I considered the dwindling role of the second-hand market to the extent that more are free-cycled.
But second-hand washing machines are worth over £20 as scrap metal these days I was told!
The housing crisis and tough jobs market are seeing more people living in accommodation that is more akin to camping. So these low-cost, economical and environmental twin-tubs have become popular. You can use both tubs at the same time to process the small 2kg batches.
So what about the second-hand market?
A brief search shows that there are many good machines available. Most are in the £70-£200 price range and all must be picked up.
So portability could also be a factor where people move with the work, together with a price new that matches the second-hand price.
With access to a van and internet then free-cycling a real option.
But for those actively looking for these twin-tubs, MGD have good stock levels, ready to ship.