All 1 entries tagged Traditional Marketing

Still a role for traditional marketing : ABC Desks at BETT 2009

Writing about web page http://www.abcdesks.com/enabling_desks/

Delving into the Analytics for www.abcdesks.com for last week caused me to reflect on traditional marketing; shows, flyers and adverts. You see Christine Micheal & Chris of ABC Desks were at BETT 2009 last week, the worlds largest educational technology show.

The proportion of direct traffic was up from bookmarks and email links.
The proportion of referrals traffic was not notably up as there was no links to any exhibitor from the BETT site. By forcing visitors to cut and paste they throw away the benefit of having their referrals traced back.

The evidence of the impact of the traditional marketing came from the search results! This was the huge increase in searches for the ABC Desks brand and many partial domain name searches such as www.abcdesks etc. Over 100 additional visitors viewed 7 or more pages from the site; due diligence indeed.

Even when we are copying from a flyer we are most likely to type into the Google search bar. With visitors from all over the world, and most of the additional online visitors showing as in London the search engine share still stood at over 95% Google.

Robert McGonigle : 19 Jan 2009 16:12 |  Tags: Abc Desks Email Links Enabling Desks Flyers Ict Desks Traditional Marketing |  Comments (0) |  Close comments |  Report a problem