September 06, 2017

Colgate Total Proof — Of Marketing Madness?

When shopping we failed to get our usual Colgate Total toothpaste so my wife picked up the new Colgate Total Proof.

This was followed by 9 bullet points, 8 of which have been true for the whole Total range.

It then went on to warn that this blue foam could dye your clothes.
They were not kidding! After a full 2 minutes using an electric toothbrush I was left with small dark blue dots on the washbasin that took some washing off.

This is clearly a marketing gimmick to add to the options you can have without moving to another brand.

Their range now includes at least 11 different ‘Total’ variants:Supermarket shelf confusopoly
Colgate Total Advanced Clean
Colgate Total Original Care
Colgate Total Whitening

Colgate Total Advanced Travel
Colgate Total Proof
Colgate Total Daily Repair
Colgate Total Deep Clean
Colgate Total Pro Gum Health
Colgate Total Sensitive
Colgate Total Freshening
Colgate Total Healthy Clean

Advanced Clean, Deep Clean, Healthy Clean? I cannot be bothered to select from all of these. Combined with the absence of my usual variant this is no way to maintain brand loyalty!

I find myself trying the Sensodyne daily care used by 2 others in the household. It works and does not leave blue dots around. I may also check out some own brands.

- No comments Not publicly viewable

Add a comment

You are not allowed to comment on this entry as it has restricted commenting permissions.

Search this blog

Most recent comments

  • I can see what the probable pensioner was aiming for with the green bananas but I always find that i… by Wendy on this entry
  • When I was a child I remember reading the words "The end of the world is nigh" and thinking it said … by Sue on this entry
  • If anyone's in the Bath area I'd recommend "Roman Glass" on the Lower Bristol Road. by Sue on this entry
  • When the old Vectra died and I came to scrap my car I called Paul at Car Removals UK. by Robert McGonigle on this entry
  • Before making major changes to this account the owner took my advice and improved his Page Titles. H… by Robert McGonigle on this entry

Blog archive



Google Analytics

Not signed in
Sign in

Powered by BlogBuilder