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An idea I got when I was going grocery shopping at the Tesco. Britons have a preference for the traditional food and classic flavours. One thing is the words showed on a biscuits package ‘Our bakers have been baking biscuits in Britain for more than 50 years. Passing down their knowledge and care from generation to generation. Taking classic recipes – and making them the best they can be’(Tesco Rich Tea, 2019). Another thing is that every time I stoped by the reduced shelf it is so often to see some New food (new flavours) going to be reduced. Next time when it is going to introduce some new food, not necessary to highlight the ‘New’ or just say ‘Update’ the classic recipe.