All 8 entries tagged Search

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November 20, 2007

An Extra Forward Slash foils the Googlebot

Writing about web page http://www.grpbuildingproducts.co.uk

LR Products have migrated from solely serving the automotive and truck cabs business to mainly serving the building trade and renovators with GRP Chimneys, brick effect cladding, stone and brick effect arches window canopies, dormers etc. Moving from the mass identical to individually colour matched products they have rebranded to GRP Building Products.
GRP Chimney rangeWindow arches save time and add featuresBrick effect cladding for areas where real bricks cannot be mounted.

Their web hosts redirected their old domain www.lrproducts.co.uk to the new domain www.grpbuildingproducts.co.uk but unfortunately added two forward slashes after the .co.uk. So these linked to www.grpbuildingproducts.co.uk// (note Blogbuilder fixes the problem!)
www.grpbuildingproducts.co.uk//products.html
www.grpbuildingproducts.co.uk//finishes.html
When you click on these most browsers take you to the correct page just like the real links below:
www.grpbuildingproducts.co.uk/
www.grpbuildingproducts.co.uk/products.html
www.grpbuildingproducts.co.uk/finishes.html
I suspected that this was not helping the Search Bots and found confirmation here from Webmaster World: Google dropping urls because of an extra forward slash

GRP Building Products Ltd’s hosting company are removing the extra slash. Good adherance to standards will always help the search bots. Yes these could get around the problem but all the extra parsing and code that they add increases their already considerable carbon footprint. Simple, fast, easy to navigate sites are also greener.


March 29, 2007

The Most Useless Webpage Titles

An earlier entry described how important webpage titles can be in attracting visitors. Visible, bold, larger font, title keywords in search results encourage searchers to click. The closer titles get to echoing searchers queries, the more they will click.

I collected this list of the five most common errors with examples of useless titles.
Have I missed any?

Common Mistakes with Webpage Titles.
  • No titles at all.
  • Useless titles; “New page 1” “Welcome”
  • The same title for every page.
  • The same very long title for every page.
  • Template titles; “About”, “Contact”, “Location”, “Products”, “Services” etc.

January 12, 2007

Well–titled pages hook 80% of visitors with title keywords.

Writing about web page http://www.skillspin.co.uk

Many pages that I have analysed in my data mining exercise have attracted over 80% of their visitors with keywords in their titles.

The power of a good title for your webpage has been well documented in the SEO websites. When you look at the search engine results pages, SERPs, on Google, Yahoo! & MS Live, you can understand why. The top line of all the results, whether 4 or more lines per result, is the title.

These are in a bigger font and the words from your search terms are in bold.
Searchers are more likely to click on a title with more of their search words. It shouts out that this is a page that answers their question.

So how does this line up with the 'long tail' of searches described in my previous entry?

A single title keyword "tracker" brought in 71% of visitors to one page. This word was also in 915 different search terms, 3/4 of them entered by only one searcher. So these two facts do line up.

To bring visitors to a page it is essential to have a good title that accurately describes the content.
To attract the visitors from the 'long tail' the page should be written in natural language with real information, enough words and variation. How many words are needed could produce another post.


December 11, 2006

Yahoo!'s Siteexplorer gives controllable Inbound Link results.

Writing about web page http://siteexplorer.search.yahoo.com/

I have found the most accurate Inbound Link tool is the Yahoo! Site Explorer. It also gives a clear indication of the pages from a site that are cached on Yahoo!’s databases.

Inbound link numbers are not as critical these days with quality and relevance being more important than quantity. All the search engines need to find a link or be notiified to be able to discover your page.

The site explorer allows you to select “except from this domain” to reject links from your own site and links to the whole domain or to a subdomain.


October 24, 2006

Who sets the user's search policy?

There are many ways to use the search engines. All of the list, below, have been observed in recent years. Some are more efficient that others but all can habitual.

  • Search Site = Home Page – to search again use the Back Button
  • Bookmark the Search Site – to search again Back Button
  • Use the search panel – Searching again is easy but takes the most screen space.
  • Type into IE Address Bar – Search Again = Yes – Defaults to MSN or toolbar – Smallest footprint.
  • Start Bar ‘search internet’ – Search again Yes as Search panel – 3 clicks to start!
  • Search Toolbar – Search Again Yes – Small footprint.
  • Deskbar search – Search again Yes – Precurser to OS desktop.
  • Search on OS Desktop – Search again = Yes.
  • Select text & right mouse button – Search from anywhere – choice of local computer or internet.
  • Site specific search. e.g. eBay and Amazon.
  • Specialist search e.g. Google Scholar, Yahoo Images, Blogfinder.
  • Non-search finding e.g. History, Down arrow on Address Bar

The growing choice are the search toolbars, where Google and Yahoo! are dominant with 95% share. IE7 and Vista could change all this by putting Microsoft search as default in the desktop, (with the option to change to other preloaded search engines). Toolbars account for only 12% of all searches however, comScore (2006).

From my visits to SMEs in the midlands the evidence of policies on the computers reveals the following options.
• Company policy. All computers with standard builds, mostly networked.
(This is conscious and planned.)
• Installer & maintainer policy. Often the default search engine lines up with the market leader at the time when the computer was installed. (Conscious but ad hoc.)
• User policy. Adding toolbars, default search providers etc. Google wins here.
(Conscious and ad hoc.)
• Software updates policy. These are agreed, once, for virus scanners, acrobat readers, etc. These can introduce ‘enhancements’, Adobe’s Acrobat update pre-checks ‘Download Yahoo Toolbar’ on the left when the user needs to click on the right to continue. (Unconscious and ad-hoc.)

A lot of toolbars were installed on the computers of inexpert users in the unconscious and ad-hoc way. So are these ‘software policy’ driven installations the next market share battleground for the search engines?
There is a battle for these installations using the likes of Acrobat (Yahoo), Java (Google) and the browser/OS (MS) but the real goal has to be to educate the users to habitually use them.

My observations have revealed a lot of unused toolbars. The conscoius users of the latest tools and methods are likely to be the ones who are driving the growth of searching. These users are finding that these ever-present tools can solve most of their information finding needs with one simple mental model.


September 15, 2006

Location information on every page.

Writing about web page http://www.wmccm.co.uk/WMCCM/DesktopDefault.aspx?tabindex=9&tabid=2916

For the last three years I have been advising our SMEs that they should add their location information onto every page of their websites.

Often engineering customers, searching for a supplier to solve an immediate problem, will find many results from China, India, Eastern Europe and the US. If they are looking for a local company they will either use the ‘pages from the UK’ button if they have the option or add some location information.

The .co.uk, .org.uk & .me.uk high level domains have taught British searchers to add UK. They might also add Midlands, West Midlands, Birmingham, etc.

Recent changes to the WMCCM site made it clear that our own site failed the location information test. The best, long term, solution will be to add this to the Site Banner default style but this will take time. (The bottom of the page on www.wmccm.co.uk , and other ASP.NET sites can be a an indeterminate place.)

I have tried three approaches on the public tabs.

A single line at the top. This is my preferred approach being closer to the eventual solution. This is seen on the Case Studies Tab at http://www.wmccm.co.uk/WMCCM/DesktopDefault.aspx?tabindex=9&tabid=2916

Using a html panel on the left. See the Showcase Tab, http://www.wmccm.co.uk/WMCCM/DesktopDefault.aspx?tabindex=7&tabid=3142

In a larger panel in the centre pane as in the Directory Tab, http://www.wmccm.co.uk/WMCCM/DesktopDefault.aspx?tabindex=2&tabid=15

What do you think?


September 06, 2006

Internet Search Growth and Market Share

Writing about web page http://www.wmccm.co.uk

There are two ways of measuring the growth of the search markets, survey panels and web-server log data. Both these have been revealing significant growth.

Neilson//NetRatings Survey Panels report 55% annual growth to Dec ’05 against a 3% growth of US searchers. Hitwise, from their ISP & 500,000 web-site logs data, report Google’s UK searches were up 77% in the year to Nov ’05. Most indicators show Google gaining share with all the competitors holding position as they grow.

The search ranking sites differ as to the absolute market share of Google.

ComScore Networks and Neilson//NetRatings have Google at 43% and 48% respectively in March ’06 using survey methods.

WebSideStory using webserver log data has Google up at 55% in the US and 75% in the UK, Feb ‘06. Hitwise supported the UK figure showing 75% in March ’06 also using webserver data.

Two main differences stand out.

1. That Google is stronger in the UK is clearly shown in WebSideStory’s comparative data.
“Even more so in the U.K. than in the U.S., when people think of search, they think of Google,” said WebSideStory, Chief Marketing Officer, Rand Schulman.

2. The web server log file data shows a stronger Google share than the panel based surveys.

There are two possible reasons for the difference between panels and web server logs. Some panel results show unique visitors per day/week/month and underreports search volume. This is not true of Neilsons/NetRatings who project total daily search volumes. The pure server log file results will underreport visits to sites that don’t employ SEO professionals such as news and TV sites. Hitwise also use Internet Service Provider data to fill in this gap.

John Battelle in his book The Search, characterised Yahoo! as taking the human, contemporary, approach to Google’s technical, academic approach. Yahoo! has focussed more on Big Brother and reality TV shows. This supports an underreporting of Yahoo! referrals in server logs.

This analysis confirms that UK engineering companies should concentrate on Google.

This is supported by search engine referrals to www.wmccm.co.uk


June 18, 2006

Users Search rather than Navigate

Writing about web page http://www.wmccm.co.uk

Jay McCarthy, VP of WebSideStory, first signalled a significant change in user behaviour last May at Search Engine Strategies 2005 Toronto announcing that Internet links and search referral have crossed over, no longer do people get to sites with links, but now they use search, its not a web anymore. This was confirmed by Neilson/NetRatings, 18th Jan 2006, from their November 2005 search results showing ebay, ebay.com, google, yahoo and yahoo.com in the top ten search terms for U.S. searchers. The reports claims that this indicates users now type into the search bar rather than use the address bar, bookmarks (Favorites folder) or directories. U.S. online searches grew 55% year on year to 5.1 billion searches in Dec 2005 according to Neilson/NetRatings, 9th Feb 2006. This was against an online population growth of only 3% showing a real change in user behaviour claims the same report.

Cahill of Hitwise confirmed the UK increase in searching was similar to the US pattern with March’s top 10 UK search terms being ebay, amazon, argos, bbc, easyjet, google earth, autotrader, ebay uk, cbbc, & bebo.

WMCCM, based at the University of Warwick here, has seen visitors grow 60% in the first quarter of 2006 with 87% of visitors referred by Google.


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