December 22, 2008

Google Adwords widens 'broad match' algorithm & keeps the actual terms secret.

Writing about web page http://ppcPromotion.co.uk/adwords-roi

Perry MarshallI have been tracking the broad match keywords closely on a few campaigns recently and observing more clicks. Perry Marshall confirmed that others have seen the same effect driving down average click-through-rates.

The other thing that Google does, that means that all Adwords customers should keep a careful eye on their campaign, is mask the real keyword terms they are sending you. If they broad match the term ‘laser cutting’ with ‘cutting paper with a laser’ your webstats or Google Analytics will show a hit for ‘laser cutting’.

It is not surprising that Google knows the marketing intelligence value of this data and does not pass it on but combined with the ‘broad search’ changes it also hides how they are optimising their revenue.


Robert McGonigle : 22 Dec 2008 16:40 |  Tags:    |  Comments (0) |  Report a problem

- No comments

Add a comment

Name
Email
Anti-Spam Question
My t-shirt is red. What colour is my t-shirt?
Anti-Spam Answer
Comment


Your IP address will be recorded. -

You can not use HTML, but you can use our special markup -

Trackbacks

Trackback URL: http://blogs.warwick.ac.uk/robmcgonigle/entry/google_adwords_widens/trackback/

Search this blog

Dilbert

Most recent comments

  • Hi Has anyone got the number for the Virgin Media Business complai… by Dave on this entry
  • Before making major changes to this account the owner took my advic… by Robert McGonigle on this entry
  • I have been taking Analytics back to its roots in combination with … by Robert McGonigle on this entry
  • virgin media must have the most inept complaints service of any com… by eddy on this entry
  • oh, and also; ask to have your complaint escalated to a manager…. by andrew on this entry

Blog archive

Loading…

Snap

Google Analytics

Not signed in
Sign in

Powered by BlogBuilder
© MMXII