All entries for Friday 19 March 2010

I'd rather have a big solid bar of Dairy Milk.

There was an advert on TV last night for Disney DVDs. It described them as being 'perfect Easter gifts'. None of the movies mentioned were about religious persecution and/or nailing people to crosses, so presumably that's  'perfect' as in how come November everything from socks to 50" TVs is labelled as being the 'perfect' or 'ideal' Christmas gift.

It's not the first time I've heard something referred to as an 'Easter gift'. I once saw an advert by some board game manufactures describing it's products as 'easter gifts'. Over priced hollow egg shaped chocolate aside, since when did the concept of Easter gifts exist? It's as if some marketing people are so desperate to increase sales that they would like to see Easter turned in to the mindless orgy of commercialism that Christmas long ago became.

Mike Willis : 19 Mar 2010 11:02 |  Comments (0) |  Close comments |  Report a problem