Here is a screen shot of the Ten Faces of Innovation slides that I have created to use in sessions for the Internation Design and Communication Management MA. Each slide represents one of the ten design team personas described by Tom Kelley in his excellent book.

The photo of film director Wim Wenders was chosen so as to emphasis how attention to detail is a key attribute of the designer.

The experience architect is illustrated by one of David Robb's (BMW) masterpieces. Motorcycles are of course the pinnacle of the experience architect's work. And I insist that BMW switchgear is intuitive!