All entries for Wednesday 23 March 2011

March 23, 2011

Service design innovation – questions to answer when investigating services, designs & their use

The process of service design innovation aims to:

Establish a detailed understanding of existing services, their use and their usefulness;
Understand what people want to achieve, their constraints and affordances, priorities and values;
Document the relationship between 1 and 2 in terms of the fit and effectiveness of services;
Create designs for service innovations that will create better fit and effectiveness.

This map identifies three key activities within the service design innovation process, and lists some of the important questions that must be answered within those activities. A Mindmanager version of this can be found here (if you are a member of the University of Warwick, you can get a free download of Mindmanager here).

Service design innovation