bias in decision making
after i checked lots of journals online. i found a large number of experts said the bias of decision making is easily created by the misexplaination of the decisions and using finance tools too oftenly.
there are lost of people nowadays prefer to using finance tools instead of marketing tools.
Because some finance calculation is conlicated, some bosses may hardly understand the meaning of the datas.
they think this way is more persuasive and more reliable.
another reasons for them to do this may be they do not have much knowledge about marketing tools and do not know the importance of these tools.
in the future, the company can on some training on the decision making process.
learn how to make a decision more robust is also a task for managers, which is the same important as having a suitable leadership