April 23, 2013

error may bring a company into dilemma

in the class i learned there are six kinds of errors.

they are information not available, information not observed, information difficult to detect, memory error, incorrect mental model and anticipation error.

all of these errors can lead to the failture of the business, or even lead to some crisis.

in the project and programme module, we need to investigate the problems in the company given in the food industry.

we find the most obviouse problem of the company is that in order to wider the market, the company translate all the information on the lable to the local language.

but the thing is, due to unproberate traslation, many information are not shown on the lable such as some raw materials.

it is a kind of information not avaiblable. becaue the company did not give the approperate information to the customers.

in addition, the company big their company’s slogan in the labels’ of products to enhance their brand recognition. it leads to the storage way of the products showing in the corner of the lables.

it is easy to lead customers ignore the storage way of it.

both of these two kinds of errors will bring bad things to the company.

if the potential customers have any allergies on the raw materials of the products, which are not shown on the lable, it will cause the customer ill.

in addition, if the customer not storage the product well, they may think the products can only storage in a short time. Next time, they will choose another product with longer storage duration.


thus, if the company do not correct the information on the lable, the sales of their products will decrease dramatictly.


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