All entries for Friday 15 February 2013

February 15, 2013

cooperate social responsibility

in my understanding CSR is the company do sth good for the society to win a good reputation among their customers.

actually, my project of my bachelor degree relates to CSR.

it is about whether the brand name will be influence on customers choice in chinese market.

the results of my project show 'YES, it will'.

the methodology i used is experiment.

i choose two companies' yogurt. One company is with high reputation and the other one is with low reputation.

In addition, the previous research has supported me that the one with low reputation should tastes better.

the process of it:

i remove the brand name on the band packing. and i let the participants to taste it. Then make a choice.

and then 5 days later, i give them the same product with the brand name. and let them taste again and make a choice after tasting again.

after i analyzed the data, i found more people will choose the one with low reputation at the first time and they will choose the one with high reputation at the second time.

in order to find the further reasons why they change their choice. I interviewed them.

i found the customers always relating the quality of the products with the brand name.

Thus, i think, companies invest on CSR project is a win win stategy. It not only can do sth good for the society and enviroment. But also helping company win project in long term

February 2013

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