All entries for Saturday 09 March 2013
March 09, 2013
this RDM project for the marketing part, we use both grid analysis and swot analysis to analysis the marketing.
finally, we choose newspapers,flyers and radio as our marketing tool.
the cost of all these three tools are not a lot. it is good for our company. because, we can use more money to invest in our R&M department.
after do the swot analysis, i find two main role, when choosing the marketing tool.
the first role is that, combinating 2-3 marketing tool is very important. because they can cover others weaknesses. but it is also essential to choose one tool, which can bring the company most benifit as the main marketing tool.
and the second role is that, when we choosing the market tool, we should make decision based on company's current situation. the perfect marketing tool is not suitable for our company. we should choose the one. which we can use the strength of it, and cover the weaknesses of it.