All entries for Thursday 07 March 2013

March 07, 2013

swot analysis

in this presentation i am responsible using swot to anlysis the maketing.

during the gorup discussion, i realize that SOWT not only can use to analysis the current situation of the company, but also can use to identify tools whether it is useful to the company.

in this presentation, i will use swot to show that the marketing tool our company can bring our company lots of benifits. In addition, our company can also cover it's weaknesses.


i will use swot to support the grid analysis .

after i do it, i find swot is a good way to analysis things.

both strengths and weakness are the internal thing & oppotunities and threats are the external thing.

after, tried to link to them together, everything is crystal clear.

it is very helpful when company want to use it to make a decision


decision time VS. decision tools using

in this project, our group use 2 finance tools and 3 marketing tools to analysis the Wave Riders case??

it spends us half day to apply one tool into this case study


i start to think that, more tools will help the analysis to be more comprehansive, but the thing is the more tools using, it will spend more time to make a decision??

how to balance these two?

because, making decision faster is essential for a compay. It can make the company to be more flexible

but using more tools can help the decision to be more comprehansive is very important as well.

a bad decison can make company go into a delimma.


thus it is still a que s ti on for company to balance the No. of tools using and a comprehansive solution


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