Writing about web page http://220.127.116.11/plasteam/DesktopDefault.aspx
Internet is becoming more and more popular and the increase in connection speed have seen more sophisticated technlogies deployed in the e-environment. Life has been made easier and more convenient as loads of information is available on the net with space and time limitations are removed. Online transaction, real time interaction and individual customised services are not distinctive but the norms in an e-business environment.
Apart from changing the fundamental way that people live and rely on, internet has gradually exerting its influence on the B2B sector which is believed to be more significant to the entire economy. Real time information sharing allows companies to work more closely with one another as well as to compete in a more intensified business environment. Globalisation of trade leads to opportunities and challenges for enterprises and a new way of conducting business has emerged which is to collaborate and cooperate with companies within the supply chain to jointly create competitive edge. Mutual benefits and goodwill trust are the essential components in this new way of working and having the right technology is the foundation of the success. To optimise the benefits of the globalised business environment, companies have to find the best possibly partners in different parts of the world to find the best and the most cost effective ways of producing products or services. Without e-collaboration, companies may find themselves in difficulties to drive prices down, improve product quality and reduce lead time. The project I am currently working on, WMCCM (West Midlands Collaborative Commerce Marketplace) and PlasTeam provide solution to this problem. We offer free e-collaboration space targeting particularly SMEs in the UK West Midlands region and those involved in the European Plastic Processing Supply Chain respectively. SMEs, short of capital and human resources, have found it hard to adapt to the rapid changing business environment and customers requirements. WMCCM and PlasTeam help SMEs to aggregate their powers to continuously create innovations through collaboration. WMCCM and PlasTeam also increase SMEs' market presence on the web which allows them to access to more business prospects. Lastly, the problem of uncertainty about possible business partners is also addressed as competence profiling on members companies have to be performed before they can participate in our industry cluster and project space. This can help guarantee the qualities of our members' base.
In order to achieve these objectives, it is necessary for WMCCM and PlasTeam to get more exposure on the internet which requires significant effort in online marketing. In my project, I am responsible for the promotion of the website in the area of search engine optimisation. I have been working on increasing the focus of keyword, numbers of inbound links and to manage the freshness of the contents.
For more details about WMCCM and PlasTeam, please click on the following links:
WMCCM - West Midlands Collaborative Commerce Marketplace
PlasTeam - European Plastic Expert Team Maker
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