All 3 entries tagged Yutang
唐鈺
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June 07, 2015
Research Archive – Introducing SMBR–PI Model: exploring the role of social media marketing
Writing about web page http://baike.baidu.com/link?url=SAJgx5Qv5IVuFmDnENt8u3jpK6vSCc3wAkRBP4diu2-QhpYRS83aNuatXR6L4-qX8-RhLzl72HVWwArPQMo36x3ZLnD5YfRh_VYRRxFaYaC
Individual Author |
Sidney Y. Tang (Chartered certified accountant; PG student at Warwick Business School, University of Warwick) |
Supervisior |
Dr Eleri Rosier (Professor at Cadiff Business School, Cadiff University) |
Citation |
Tang,Y,S.(2015). "Introducing SMBR model: exploring the Role of Social Media enhancing Relationship & Brand Equities in relation to Purchase Intention". Warwick. |
Download PDF |
The fulltext of this study can be downloaded below. |
Date |
September 02, 2015 |
Abstract |
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Key words |
marketing, social media marketing, purchase intention, global branding, relationships, SMBR-PI model |
Sidney |
Distinctive Dissertation across 2015; a newly-introduced model "SMBR-PI"©; Pass with Disnticntion; 78% confirmed by 2015 Exam Board; top 2 at Warwick |
May 07, 2015
Warwick Wiki: Mr Yu Tang, ACCA
Follow-up to Mr Yu TANG was awarded the Sheffield Graduate Award with a Warm Compliment on July 21, 2014 from Mr Yu Tang, ACCA's Homepage
(国际注册会计师 ACCA)1,2, 3
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Sidney Tang, ACCA at the Asia Investment Banking Conference on September 03-04, 2015 |
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BORN |
Hunan |
NATIONALITY |
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ALMA MATER |
Warwick Business School, University of Warwick (Master of Science); the University of Sheffield (Bachelor of Arts, Dual Hons) |
DISSERTATION |
Introducing SMBR model: exploring the role of Social Media enhancing relationship and brand equities in relation to Purchase Intention4 (Distinctive Dissertation) |
EMPLOYER |
Shanghai Pudong Development Bank - Investment Banking Division (PM); McKinsey and Company (Webex, May 2015) |
ACHIEVEMENTS & HONOUR |
The "Sheffield Graduate" Award 2014 & 2.1 Dual Honours (counting towards Higher Education Achievement Report, HEAR UK); Membership of the Association of Chartered Certified Accountants(ACCA)5; The 2015 Delegate of Asia Investment Banking Conference (Hong Kong); The Dean's Honourable Letter within 2011-12 Nomination of Chancellor's Medal by the Sheffield University Council etc. |
Sidney Yu TANG | |||
Traditional Chinese | 鈺 | ||
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P4: AFM (Financial management) is concerned with the efficient and effective management of funds (money) in such a means as to achieve the principal objective of organisations, i.e. maximising shareholders' value (wealth). It is a specialised function directly associated with the top management. 3 fundamental decisions are relevant - Investment, financing and dividend decisions. Debt-Financing instruments(发债)、securities underwriting(承销): 帮助非金融企业在银行间债券市场发放债务融资工具,并且约定在一定期限内还本付息的有价证券, 如:SCP/CP/MTN/PPN/ABN/SMECN, 永续债。 P3: BA (Business analysis) is referred to a research discpline of identifying business needs and determining solutions to business problems.
November 19, 2014
Mr Yu TANG was awarded the Sheffield Graduate Award with a Warm Compliment on July 21, 2014
Writing about web page http://blogs.warwick.ac.uk/images/sidneyytang/2016/09/30/brief_resume_of_sidney_y_tang.png
Warwick_Academic_Report (1460147).pdf
Sidney Yu TANG_with_sheffield_graduate_award_2014.pdf
Assessment_profile_for_mole_2013-2014.docx
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References: ( Sheffield Graduate Award, Higher Education Achievement Report HEAR UK, Award Congregation PDF, Personal Biography)
(Counting to Higher Education Achievement Report (HEAR UK), the SGA only awarded selectively to few top performers at university, both in academics and also in extra-curricular activities.This prestigious Award brings an extra dimension to your qualifications when you graduate from the university at which different students from 126 countries home, enriching your personal development and substantially boosting your employment prospects.Taking part in valuable and sometimes challenging activities in areas including enterprise, work experience, community volunteering and international relations confirms that not only are you academically able, but someone whose competencies, skills and and positive outlook will be a real asset to any organisation. Enrolling onto The Sheffield Graduate Award could turn out to be an important step towards a successful and fulfilling future. It may even inspire the career direction you eventually choose. The Sheffield Graduate Award counts towards the Higher Education Achievement Report (HEAR) which is a new kind of degree transcript that will be issued to all undergraduate students as a matter of course. One of the University’s most important objectives is to encourage in our students a commitment to personal growth, self-improvement, enterprise and life skills development – contributing to the distinctive qualities of the typical Sheffield graduate.
The Sheffield Graduate Award is a great way to prove that you are a distinctive Sheffield graduate.)
Our partnership with the University of Sheffield is a clear example of how much can be achieved when two organisations work together to reach common goals. Over the past five years the University of Sheffield and Santander, through Santander Universities, have been engaging in a constant dialogue to ensure that the agreement signed in 2010 not only grows in the variety of activities funded but also in the number of people benefiting from our support. From entrepreneurs, to international students, recent graduates getting their first work experience or researchers carrying out their studies abroad, the partnership between Santander and Sheffield has reached each and every corner of this campus, and the Santander branch, managed by Oliver Higgins and his team, has been the meeting point for many of them, whether they want to find information about how to apply for the funding or to provide feedback once they have finished their experiences. The result is a strengthened partnership between both institutions where we continue to look for new ways of adding value in each and every renewal of the agreement. We want the agreement to evolve as the higher education sector evolves in the UK and to respond to the needs of the students and academics at Sheffield, ensuring that the projects funded really matter to the University community. Five years is an excellent reason for celebration. However, it is just the beginning of this relationship between Sheffield and Santander, which will no doubt continue to grow and I am sure will be full of achievements and moments that make us all proud to be part of this partnership.
——Simon Bray, Managing Director, Santander Universities UK