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June 07, 2015

Research Archive – Introducing SMBR–PI Model: exploring the role of social media marketing

Writing about web page

Individual Author
Sidney Y. Tang (Chartered certified accountant; PG student at Warwick Business School, University of Warwick)
Dr Eleri Rosier (Professor at Cadiff Business School, Cadiff University)
Tang,Y,S.(2015). "Introducing SMBR model: exploring the Role of Social Media enhancing Relationship & Brand Equities in relation to Purchase Intention". Warwick.
Download PDF
The fulltext of this study can be downloaded below.         
September 02, 2015
Key words
marketing, social media marketing, purchase intention, global branding, relationships, SMBR-PI model        


Distinctive Dissertation across 2015; a newly-introduced model "SMBR-PI"©; Pass with Disnticntion; 78% confirmed by 2015 Exam Board; top 2 at Warwick

May 07, 2015

Warwick Wiki: Mr Yu Tang, ACCA

Follow-up to Mr Yu TANG was awarded the Sheffield Graduate Award with a Warm Compliment on July 21, 2014 from Mr Yu Tang, ACCA's Homepage

Sidney Tang, ACCA at the Asia Investment Banking Conference on September 03-04, 2015




People's Republic of China


Warwick Business School, University of Warwick (Master of Science);

the University of Sheffield (Bachelor of Arts, Dual Hons)


Introducing SMBR model: exploring the role of Social Media enhancing relationship and brand equities in relation to Purchase Intention4 (Distinctive Dissertation)


Shanghai Pudong Development Bank - Investment Banking Division (PM);

McKinsey and Company (Webex, May 2015)



The "Sheffield Graduate" Award 2014 & 2.1 Dual Honours (counting towards Higher Education Achievement Report, HEAR UK);

Membership of the Association of Chartered Certified Accountants(ACCA)5;

The 2015 Delegate of Asia Investment Banking Conference (Hong Kong);

The Dean's Honourable Letter within 2011-12

Nomination of Chancellor's Medal by the Sheffield University Council etc.

Sidney Yu TANG
Traditional Chinese

Wikipedia-Personal Homepage

Award Congregation1


SMBR-PI Modeling4

Biography 2016

Deloitte UK's certificate callings

2014年“谢菲尔德毕业生”卓越成就奖获奖者(the Sheffield Graduate Award 2014)名单

Puppet Manipulation{=Securities underwriting; PE; P4:Business analysis & P3:Advanced financial management (ACCA)}.sgm


certificate of ACCA membership(non-practising)



  • P4: AFM (Financial management)   is concerned with the efficient and effective management of funds (money) in such a means as to achieve the principal objective of organisations, i.e. maximising shareholders' value (wealth). It is a specialised function directly associated with the top management. 3 fundamental decisions are relevant - Investment, financing and dividend decisions.       
  • Debt-Financing instruments(发债)、securities underwriting(承销): 帮助非金融企业在银行间债券市场发放债务融资工具,并且约定在一定期限内还本付息的有价证券, 如:SCP/CP/MTN/PPN/ABN/SMECN, 永续债。
  • P3: BA (Business analysis)  is referred to a research discpline of identifying business needs and determining solutions to business problems.       

November 19, 2014

Mr Yu TANG was awarded the Sheffield Graduate Award with a Warm Compliment on July 21, 2014

Writing about web page

Warwick_Academic_Report (1460147).pdf

Sidney Yu TANG_with_sheffield_graduate_award_2014.pdf


SGA2014Arms the Sheffield University

top 100 universitythe University

(Counting to Higher Education Achievement Report (HEAR UK), the SGA only awarded selectively to few top performers at university, both in academics and also in extra-curricular activities.This prestigious Award brings an extra dimension to your qualifications when you graduate from the university at which different students from 126 countries home, enriching your personal development and substantially boosting your employment prospects.Taking part in valuable and sometimes challenging activities in areas including enterprise, work experience, community volunteering and international relations confirms that not only are you academically able, but someone whose competencies, skills and and positive outlook will be a real asset to any organisation. Enrolling onto The Sheffield Graduate Award could turn out to be an important step towards a successful and fulfilling future. It may even inspire the career direction you eventually choose. The Sheffield Graduate Award counts towards the Higher Education Achievement Report (HEAR) which is a new kind of degree transcript that will be issued to all undergraduate students as a matter of course. One of the University’s most important objectives is to encourage in our students a commitment to personal growth, self-improvement, enterprise and life skills development – contributing to the distinctive qualities of the typical Sheffield graduate.

The Sheffield Graduate Award is a great way to prove that you are a distinctive Sheffield graduate.)

About University of Sheffield

With almost 26,000 of the brightest students from around 120 countries, learning alongside over 1,200 of the best academics from across the globe, the University of Sheffield is one of the world’s leading universities.

A member of the UK’s prestigious Russell Group of leading research-led institutions, Sheffield offers world-class teaching and research excellence across a wide range of disciplines.

Unified by the power of discovery and understanding, staff and students at the university are committed to finding new ways to transform the world we live in.

In 2014 it was voted number one university in the UK for Student Satisfaction by Times Higher Education and in the last decade has won four Queen’s Anniversary Prizes in recognition of the outstanding contribution to the United Kingdom’s intellectual, economic, cultural and social life.

Sheffield has five Nobel Prize winners among former staff and students and its alumni go on to hold positions of great responsibility and influence all over the world, making significant contributions in their chosen fields.

Global research partners and clients include Boeing, Rolls-Royce, Unilever, AstraZeneca, Glaxo SmithKline, Siemens and Airbus, as well as many UK and overseas government agencies and charitable foundations.



Our partnership with the University of Sheffield is a clear example of how much can be achieved when two organisations work together to reach common goals. Over the past five years the University of Sheffield and Santander, through Santander Universities, have been engaging in a constant dialogue to ensure that the agreement signed in 2010 not only grows in the variety of activities funded but also in the number of people benefiting from our support. From entrepreneurs, to international students, recent graduates getting their first work experience or researchers carrying out their studies abroad, the partnership between Santander and Sheffield has reached each and every corner of this campus, and the Santander branch, managed by Oliver Higgins and his team, has been the meeting point for many of them, whether they want to find information about how to apply for the funding or to provide feedback once they have finished their experiences. The result is a strengthened partnership between both institutions where we continue to look for new ways of adding value in each and every renewal of the agreement. We want the agreement to evolve as the higher education sector evolves in the UK and to respond to the needs of the students and academics at Sheffield, ensuring that the projects funded really matter to the University community. Five years is an excellent reason for celebration. However, it is just the beginning of this relationship between Sheffield and Santander, which will no doubt continue to grow and I am sure will be full of achievements and moments that make us all proud to be part of this partnership.

——Simon Bray, Managing Director, Santander Universities UK

Sidney TANG earned BA (Dual Hons)Accounting & Financial Management, Econmics from the University of Sheffield Management

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