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June 07, 2015

Research Archive – Introducing SMBR–PI Model: exploring the role of social media marketing

Writing about web page http://baike.baidu.com/link?url=SAJgx5Qv5IVuFmDnENt8u3jpK6vSCc3wAkRBP4diu2-QhpYRS83aNuatXR6L4-qX8-RhLzl72HVWwArPQMo36x3ZLnD5YfRh_VYRRxFaYaC

Individual Author
Sidney Y. Tang (Chartered certified accountant; PG student at Warwick Business School, University of Warwick)
Supervisior
Dr Eleri Rosier (Professor at Cadiff Business School, Cadiff University)
Citation
Tang,Y,S.(2015). "Introducing SMBR model: exploring the Role of Social Media enhancing Relationship & Brand Equities in relation to Purchase Intention". Warwick.
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The fulltext of this study can be downloaded below.         
Date
September 02, 2015
Abstract
Key words
marketing, social media marketing, purchase intention, global branding, relationships, SMBR-PI model        

Sidney

Distinctive Dissertation across 2015; a newly-introduced model "SMBR-PI"©; Pass with Disnticntion; 78% confirmed by 2015 Exam Board; top 2 at Warwick



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