June 07, 2015

Research Archive – Introducing SMBR–PI Model: exploring the role of social media marketing

Writing about web page http://baike.baidu.com/link?url=SAJgx5Qv5IVuFmDnENt8u3jpK6vSCc3wAkRBP4diu2-QhpYRS83aNuatXR6L4-qX8-RhLzl72HVWwArPQMo36x3ZLnD5YfRh_VYRRxFaYaC

Individual Author
Sidney Y. Tang (Chartered certified accountant; PG student at Warwick Business School, University of Warwick)
Dr Eleri Rosier (Professor at Cadiff Business School, Cadiff University)
Tang,Y,S.(2015). "Introducing SMBR model: exploring the Role of Social Media enhancing Relationship & Brand Equities in relation to Purchase Intention". Warwick.
Download PDF
The fulltext of this study can be downloaded below.         
September 02, 2015
Key words
marketing, social media marketing, purchase intention, global branding, relationships, SMBR-PI model        


Distinctive Dissertation across 2015; a newly-introduced model "SMBR-PI"©; Pass with Disnticntion; 78% confirmed by 2015 Exam Board; top 2 at Warwick

May 07, 2015

Warwick Wiki: Mr Yu Tang, ACCA

Follow-up to Mr Yu TANG was awarded the Sheffield Graduate Award with a Warm Compliment on July 21, 2014 from Mr Yu Tang, ACCA's Homepage

Sidney Tang, ACCA at the Asia Investment Banking Conference on September 03-04, 2015




People's Republic of China


Warwick Business School, University of Warwick (Master of Science);

the University of Sheffield (Bachelor of Arts, Dual Hons)


Introducing SMBR model: exploring the role of Social Media enhancing relationship and brand equities in relation to Purchase Intention4 (Distinctive Dissertation)


Shanghai Pudong Development Bank - Investment Banking Division (PM);

McKinsey and Company (Webex, May 2015)



The "Sheffield Graduate" Award 2014 & 2.1 Dual Honours (counting towards Higher Education Achievement Report, HEAR UK);

Membership of the Association of Chartered Certified Accountants(ACCA)5;

The 2015 Delegate of Asia Investment Banking Conference (Hong Kong);

The Dean's Honourable Letter within 2011-12

Nomination of Chancellor's Medal by the Sheffield University Council etc.

Sidney Yu TANG
Traditional Chinese

Wikipedia-Personal Homepage

Award Congregation1


SMBR-PI Modeling4

Biography 2016

Deloitte UK's certificate callings

2014年“谢菲尔德毕业生”卓越成就奖获奖者(the Sheffield Graduate Award 2014)名单

Puppet Manipulation{=Securities underwriting; PE; P4:Business analysis & P3:Advanced financial management (ACCA)}.sgm


certificate of ACCA membership(non-practising)



  • P4: AFM (Financial management)   is concerned with the efficient and effective management of funds (money) in such a means as to achieve the principal objective of organisations, i.e. maximising shareholders' value (wealth). It is a specialised function directly associated with the top management. 3 fundamental decisions are relevant - Investment, financing and dividend decisions.       
  • Debt-Financing instruments(发债)、securities underwriting(承销): 帮助非金融企业在银行间债券市场发放债务融资工具,并且约定在一定期限内还本付息的有价证券, 如:SCP/CP/MTN/PPN/ABN/SMECN, 永续债。
  • P3: BA (Business analysis)  is referred to a research discpline of identifying business needs and determining solutions to business problems.       

April 20, 2015

Yu Tang,ACCA & Barton's Speech Address: Five Trends Reshaping the Global Economy

Mr Yu Tang, ACCA (Chartered Certified Accountant) and Dominic Barton (the current Global Leader at McKinsey & Company) are delivering an excellent presentaiton: "How closely Chinese are approaching to wealth"?

There has been an inevitably global trend that the global market has been shifting within the past 50 years. In fact, Chinese people have been perceived all around the world, but it doesn't mean many of these individuals entirely understand China, and even intend to accept the global status of China, especially, with its resulting effect on the western world. Over billions of stirling are flooding into the UK's captial markets at following years from China. Therefore, please consider your Chinese people around, clients, employees, entrepreneurs, graduate students, and potential markets at a large and to which extent understanding Chinese is about to raise your own opportunities to acquire the markets, investment projects and most importantly, jobs. In the recruitment process, shutting down the door to Chines potentially means that you are gradually marching to business failure.

Proximity to wealth deludes people into believing that they wield it. There must be the reason why Mr. Tang, ACCA , Mr. Dominic and many public figures who point out what the key role this Asian country now is playing in the world. Nonetheless, if you happen not to have the common sense with it, we'll see the end who is right. Only time will suggest it.

March 21, 2015

I'm entirely an individualist, but there is still something I can fulfil, e.g. ACCA, investment..

Writing about web page http://www.weibo.com/p/1001603823023919596491?mod=zwenzhang


Sheffield International College (SIC)'s principal, Kavin shaked my hands and said as quoted "It's the honour for SIC to have a studnet like" me in July 2014.He also formally invited me for a graduate meeting to current students (a letter).


I just got much more at home when coming back to Sheffield. 从头至尾,一步一个脚印在这片熟悉的土地上散漫地行走,通过脚掌和步伐来感受这片土地,与这个城市给我的感触。不仅仅是只言片语的 回忆,或者初回的喜悦,更是这个城市所给与我的由衷的祝福和温暖,还有身为一个Sheffield Graduate Awarder 2014的 那种殊荣和骄傲。2015年年初,我跚跚地归来,但我终将离开;我潺潺地期望,而我满怀感激。下一次再回来,已经不知道是曾几何时,物是人非了吧?唯一可 能不曾改变的,大概是当我的命运在茫然遇上谢菲尔德这座城市那一顷刻,开始一点一滴不停地悄然改变了——我的名字,岁月,往后的成就,已经交织在the University of Sheffield的历史之中,Carved into its Milestone。无论在你身边,抑或毕业之后,我都不曾忘记那个誓言——我要和你一同的成长,茁壮长大,但愿有一天可以像你和你的名字一样繁荣昌盛。 Best wishes to my alma mater, Jan 4th 2015.

现在的我,更像是站在Warwick Business School这个巨人的肩膀上,开始用自己的双眼眺望一个明亮却又模糊,黯淡而又不失光彩的前景,我真正的Professional Career。时至今日,现在的我俨然不是当初刚来英国的那个跳梁小丑,我有了更多更多的机会(Global Fortune 500, FTSE 100, Top 30 Management Consulting, Multinational Firms Companies,Financial Services & Investment Banking , ACA & CIMA)我都有与之擦肩而过的经历,留下悔恨和对自己无能的懊恼。于是,我开始更多地思考自己往后的人生,真正实际的事业起步,我真正追求的目标,不像曾经那个学生模样的自己,3-4年时间简单地考虑如何对付考试和不停的复习(就像很多初来英国的人一样所想,如果来英国不是为了抓住机会拼命的学习,充实自己的生活,那是为了什么才那么辛苦付出的?4年时间,我经历过那样的一段时间,看书+社团+考试+实习+努力去拿到1等学位,努力去完成自己才有的大学梦)。但我更加明白,人并不完整,只有放弃一些东西才会有所回报——我非常清楚为了努力工作我必须要放弃很多学习的时间,在英国找一份工作意味着更多意想不到的时间我无法抽身出来。而我必须要走得更远,走得更久。于是我开始申请Highly Skilled Migrant Programme, HSMP- 英国高新技术移民计划 (Tier 2 VISA UK)。为了能够更好地锻炼自己和提升自己。

Warwick logo

但 最重要的是天道酬勤,我坚信这句话,我没有改变自己的决心——我是为了成就一个努力型的天才而来到这样一个世界的舞台上,来到这样一个未知的国度,来到这样一个充满 了挑战的地方。我对自己发誓,我可以容忍失败而跌倒,却不能因为失败而不重新再爬起来,站起来为了迎接下一次失败。


My experience of Hiring Process from Oct 2014 - June 2015:

Level 1 CV & Cover Letter Screening Recruiting Events (Mckinsey & Company invitation's Webex "the lions are still on the move - Are you", KPMG smart network, Deloitte evening)- Recommendation (Resume UK) -Online Testing (Credit Suisse x 3 deparments, UBS, M & G investments x 2 times, Towers Watson) - Summer Intern (Natixis)

Level 2 1st-round interview (Standard Life Investments on tel, Gi2c org) -

Level 3 2nd-round interview (Essex Lake Group) - Assessment Center (FTI Consulting Group at its London Office) -

Level 4 Intern & Job Offer ( Hua Xia_Bank's Asset Management & Hosting Department (180677).pdf, China Citic Bank, LSE AIBC etc) - 
Direct Invitation E-mail from linkedin Employers (LinkedIn talent trends 2015, Asia Investment Banking Conference in 2015, AlphaSights's kindness) & trading training (Fintratech's platform- investment banking team)
P.S: 今时今日的血与泪,痛和苦我都会深深铭记在心,待飞黄腾达之时会让这一切一并还回来。绝无戏言。我绝不会忘记——当初我下了多大的决心要全力以赴,追逐一份弥足珍贵的工作在英国,紮根在这个十分陌生的国家;我绝不会忘记——到底是谁让我痛失婉转的余地,甚至连续两次将我拒之门外,我誓狂飲此恨;我绝不会忘记——真正挡我面前的对手自己拜倒的模样,雙拳垂地不堪重負,在雨夜裡咆哮,死不回頭用盡全力去击败它,妄想打败这个异常强大的另一个現實,明明知道是命運的挑逗我也要不自量力地還手到最後;我不会忘记——到底是谁将我放逐了出去,不留一丝情面任我自生自灭,你们也不要指望我会再次回到你们的怀抱无论多大的利益和诱惑,我都不会相信半点;我也绝不会忘记——现在的自己所付出的种种代价,承受的強壓,挫敗,憤恨,失败和輕蔑的陪伴,你們真以為你們看到的就是你們以為的那樣麼?ACCA,銀行產業,還是高技術移民,無論哪一個武器只要讓我拾起來,一旦突破这次试炼,我要比任何人都走得更遠,震動这个世界。下一次,你們已經不是我的對手
SPDB’s investment banking division; CHAMC's offer; Industrial Bank Co. Ltd; 
My Kendo

November 19, 2014

Mr Yu TANG was awarded the Sheffield Graduate Award with a Warm Compliment on July 21, 2014

Writing about web page http://blogs.warwick.ac.uk/images/sidneyytang/2016/09/30/brief_resume_of_sidney_y_tang.png

Warwick_Academic_Report (1460147).pdf

Sidney Yu TANG_with_sheffield_graduate_award_2014.pdf


SGA2014Arms the Sheffield University

top 100 universitythe University

(Counting to Higher Education Achievement Report (HEAR UK), the SGA only awarded selectively to few top performers at university, both in academics and also in extra-curricular activities.This prestigious Award brings an extra dimension to your qualifications when you graduate from the university at which different students from 126 countries home, enriching your personal development and substantially boosting your employment prospects.Taking part in valuable and sometimes challenging activities in areas including enterprise, work experience, community volunteering and international relations confirms that not only are you academically able, but someone whose competencies, skills and and positive outlook will be a real asset to any organisation. Enrolling onto The Sheffield Graduate Award could turn out to be an important step towards a successful and fulfilling future. It may even inspire the career direction you eventually choose. The Sheffield Graduate Award counts towards the Higher Education Achievement Report (HEAR) which is a new kind of degree transcript that will be issued to all undergraduate students as a matter of course. One of the University’s most important objectives is to encourage in our students a commitment to personal growth, self-improvement, enterprise and life skills development – contributing to the distinctive qualities of the typical Sheffield graduate.

The Sheffield Graduate Award is a great way to prove that you are a distinctive Sheffield graduate.)

About University of Sheffield

With almost 26,000 of the brightest students from around 120 countries, learning alongside over 1,200 of the best academics from across the globe, the University of Sheffield is one of the world’s leading universities.

A member of the UK’s prestigious Russell Group of leading research-led institutions, Sheffield offers world-class teaching and research excellence across a wide range of disciplines.

Unified by the power of discovery and understanding, staff and students at the university are committed to finding new ways to transform the world we live in.

In 2014 it was voted number one university in the UK for Student Satisfaction by Times Higher Education and in the last decade has won four Queen’s Anniversary Prizes in recognition of the outstanding contribution to the United Kingdom’s intellectual, economic, cultural and social life.

Sheffield has five Nobel Prize winners among former staff and students and its alumni go on to hold positions of great responsibility and influence all over the world, making significant contributions in their chosen fields.

Global research partners and clients include Boeing, Rolls-Royce, Unilever, AstraZeneca, Glaxo SmithKline, Siemens and Airbus, as well as many UK and overseas government agencies and charitable foundations.



Our partnership with the University of Sheffield is a clear example of how much can be achieved when two organisations work together to reach common goals. Over the past five years the University of Sheffield and Santander, through Santander Universities, have been engaging in a constant dialogue to ensure that the agreement signed in 2010 not only grows in the variety of activities funded but also in the number of people benefiting from our support. From entrepreneurs, to international students, recent graduates getting their first work experience or researchers carrying out their studies abroad, the partnership between Santander and Sheffield has reached each and every corner of this campus, and the Santander branch, managed by Oliver Higgins and his team, has been the meeting point for many of them, whether they want to find information about how to apply for the funding or to provide feedback once they have finished their experiences. The result is a strengthened partnership between both institutions where we continue to look for new ways of adding value in each and every renewal of the agreement. We want the agreement to evolve as the higher education sector evolves in the UK and to respond to the needs of the students and academics at Sheffield, ensuring that the projects funded really matter to the University community. Five years is an excellent reason for celebration. However, it is just the beginning of this relationship between Sheffield and Santander, which will no doubt continue to grow and I am sure will be full of achievements and moments that make us all proud to be part of this partnership.

——Simon Bray, Managing Director, Santander Universities UK

Sidney TANG earned BA (Dual Hons)Accounting & Financial Management, Econmics from the University of Sheffield Management School:ytang2@sheffield.ac.uk

October 19, 2014

My Commitment to Self–Development

Bitters; tinggvu(Shinichi Kudo); SASORI; 英国のSidney YTang

I'm firmly convinced that genius is nothing but diligence and tenacity.
My Core Competency: Passcode: ivtk  

A Elevator Pitch:

I spent 3 year studying at the Sheffield University, and crowned many awards academically and professionallyto my abilities . Last year, I was the group Porject manager at university.

My team placed their faith in me, as they truly believe that they have a very responsible, experienced and briliant leader

who was able to represent their interests of the whole group and thus take them to the top. I'm middle of road, strong in defence and team player.

If there is someone who can work with chief, I'd like to be that person.

《凌驾于13亿人之上的头脑》傀儡技法<傀儡术-红秘技-百机操演(Puppet Manipulation)=ACCA-financial management (qualified)>
My abilities
the Basic Capability of Independent study & Paraphrasing skills (獨立思考和釋义改述)---->  
* Core Competencies: Investment Funds; 
(IIF: collective investment scheme/asset management scheme)
Given expertise in accounting & financial management 
(ACCOUNTING is the measurement, processing and communication of financial data and economic entities;
FINANCIAL MANAGEMENT is the efficient and effective management of funds in such a way as to achieve the overall objective of organisations, i.e. maximisation of shareholders' wealth). It is specialised functions directly associated with top management.
SMBR-PI modeling®️ 
* Distinctive Competencies: Academic English (Advanced) 高級學術英語-多語言精通者; Statistical Analysis & Data Mining, influential skills etc.

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