All entries for Sunday 07 June 2015

June 07, 2015

Individual Author	Sidney Y. Tang (Chartered certified accountant; PG student at Warwick Business School, University of Warwick)
Supervisior	Dr Eleri Rosier (Professor at Cadiff Business School, Cadiff University)
Citation	Tang,Y,S.(2015). "Introducing SMBR model: exploring the Role of Social Media enhancing Relationship & Brand Equities in relation to Purchase Intention". Warwick.
Download PDF	The fulltext of this study can be downloaded below.
Date	September 02, 2015
Abstract	Social Media's Brand & Relationship equities (SMBR) Model - Purchase Intentions (PI)by Tang, Y. S(2015)
Key words	marketing, social media marketing, purchase intention, global branding, relationships, SMBR-PI model
Sidney	Distinctive Dissertation across 2015; a newly-introduced model "SMBR-PI"©; Pass with Disnticntion; 78% confirmed by 2015 Exam Board; top 2 at Warwick