All entries for Sunday 07 June 2015
June 07, 2015
Research Archive – Introducing SMBR–PI Model: exploring the role of social media marketing
Writing about web page http://baike.baidu.com/link?url=SAJgx5Qv5IVuFmDnENt8u3jpK6vSCc3wAkRBP4diu2-QhpYRS83aNuatXR6L4-qX8-RhLzl72HVWwArPQMo36x3ZLnD5YfRh_VYRRxFaYaC
Individual Author |
Sidney Y. Tang (Chartered certified accountant; PG student at Warwick Business School, University of Warwick) |
Supervisior |
Dr Eleri Rosier (Professor at Cadiff Business School, Cadiff University) |
Citation |
Tang,Y,S.(2015). "Introducing SMBR model: exploring the Role of Social Media enhancing Relationship & Brand Equities in relation to Purchase Intention". Warwick. |
Download PDF |
The fulltext of this study can be downloaded below. |
Date |
September 02, 2015 |
Abstract |
|
Key words |
marketing, social media marketing, purchase intention, global branding, relationships, SMBR-PI model |
Sidney |
Distinctive Dissertation across 2015; a newly-introduced model "SMBR-PI"©; Pass with Disnticntion; 78% confirmed by 2015 Exam Board; top 2 at Warwick |