New Product Development

If the firm uses a separate NPD department then there exists a potential problem of lack of "ownership" of a new product when it is eventually handed over to the existing product management. The recipients may feel a lack of enthusiasm for the product when, as they see it, all the interesting decisions concerning its development have already been taken. It is because of the difficulties inherent in these two approaches that firms often turn to a multi-disciplinary approach such as the new products committee or venture team.

Yi Xiang : 28 Feb 2013 16:01 |  Comments (0) |  Report a problem