All entries for Thursday 28 February 2013

February 28, 2013

New Product Development

If the firm uses a separate NPD department then there exists a potential problem of lack of "ownership" of a new product when it is eventually handed over to the existing product management. The recipients may feel a lack of enthusiasm for the product when, as they see it, all the interesting decisions concerning its development have already been taken. It is because of the difficulties inherent in these two approaches that firms often turn to a multi-disciplinary approach such as the new products committee or venture team.

People show less interest in DFSS

Although DFSS seems to be a very powerful tool but in reality not many company has consider to implement, existing company would rather improving their on-going project. DFSS is totally different to Six Sigma, a number of researcher has found if only use Six Sigma is unable to achieve 6 Sigma, but with combination of DFSS may able to reach 6 Sigma or even higher.

Six Sigma is commonly adopted in the production process in Europe, but country such as China shows minimum interest. There a limitations with Six Sigma process, which cannot be achieved in China. DFSS able to support development from the beginning and provide outcome that meet customers?? exact requirement. I think DFSS not only able to help achieving excellence outcome but also create a better management system, because it integrated a number management concept. Although we may not able to implement a Six Sigma project, learning Six Sigma and DFSS could inspire our way of doing things.

February 2013

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