All entries for Sunday 21 April 2013
April 21, 2013
Modern enterprise operation and management activities of the complexity, diversity, determines the business management decision-making there are a number of different types.
(a) according to the decision's sphere of influence and the important degree is different, divided into strategic decision and tactical decision making
Strategic decision-making is refers to the enterprise development direction and development vision of the decisions that are important to the development of the enterprise overall, long-term, the major decisions of direction. As for the enterprise the management direction, operation policy, such as new product development decisions. Strategic decisions made by enterprise top leadership. It has extent effect time is long, wide range, the characteristics of the deep, is the basis of tactical decisions and central goal. It's correct or not, directly decide the rise and fall success or failure of the enterprise, decided to enterprise development prospects.
Tactical decisions is refers to the enterprise in order to ensure the realization of the strategic decision and management of local business decisions. Such as enterprise procurement of raw materials and machinery and equipment, production and sales plan, the source of the goods such decisions, the deployment of personnel, etc. Tactical decisions usually made by the enterprise middle managers. Tactical decisions to serve the strategic decision-making.
(2) according to the decision main body of the different, divided into personal and collective decisions
Individual decision is by the enterprise leader relies on personal wisdom, experience and knowledge of information for decision making. Decision-making speed, high efficiency are the characteristics of decision for conventional transaction and the urgency of the problem. The biggest drawback of individual decision-making is a subjective and one-sided, therefore, to overall situation major issue should not be used.
Collective decision-making is refers to the combination of up and down by the conference organization and decision making. Meeting organization decision-making by the board of directors, manager enlargement and workers congress authority members of the collective decisions together. And combining related decision-making is leading institutions and affiliated institutions formed by the combination of decision-making, leadership and the masses. Collective decision-making has the advantage that can give full play to the group of wisdom, put our heads together and decision carefully, so as to ensure the correctness and effectiveness of decision-making; Drawback is the decision making process is complicated, time consuming more. It is suitable for long-term planning, global decisions.
(3) according to the decision whether always repeat, divided into programmed and non programmed decisions
Programmed decisions, it is to point to the problem of making a decision is often appear problem, there has been a processing experience, procedures, rules, can according to the conventional way to solve. Programmed decisions is known as the "routine decisions". Enterprise production of the product quality is not qualified, for example, if the handle? Shops selling expired food how to solve? Belongs to the programmed decisions.
Non programmed decisions is to point to the problem of making a decision is not often appear, has no fixed pattern, the experience to deal with, want to rely on decision makers to make a new judgment to solve. Also called unconventional decision non programmed decisions. Such as enterprises to open up new sales market, commodity circulation channel adjustment, select new promotions and other unconventional decision.
(4) according to the decision problem is different, divided into under the condition of fully know the decision, risk type decision and decision under the condition of not completely known
1. Under the condition of fully know the decision
It refers to the decision making process, put forward the alternative in the know objective conditions, there is only one result for each, and compare the results and make the optimal choice decisions. Determine the type of decision is the decision of a certain condition. Decision makers on the conditions, the nature of the decision problem, has fully understand the consequences, only one result for each alternative. This kind of decision making is the key to select must state the best solutions.
2. Risk type decision
It refers to such kind of decision. Put forward various alternatives in the decision-making process, each solution has several different results, can know it happen probability can also measure, under the condition of such decisions, is risk type decision. For example, some enterprise in order to increase profits, and put forward two options: one solution is to increase the old product sales; Another solution is to develop new products. No matter which kind of solution will meet the market demand is high, the market demand and market demand generally low several different possibilities, they happen probability can be measured, if meet the market demand is low, enterprises will be losses. Thus under the condition of the decision, with a certain risk, so it is called the risk type decision. Risk type decision, because various market factors affecting prediction target is complex and changeable, the execution results of each scheme therefore have great randomness. Decisions, no matter choose what kind of solution, there is a certain risk.
3. Under the condition of not completely know the decision
It refers to such kind of decision making, puts forward various alternatives in the decision-making process, and each scheme has different result can know, but the probability of each outcome cannot know. In such conditions, the decision is not to determine the type of decision making. The difference between it and risk type decision: risk type decision, each package of several possible outcomes and their probabilities knows, undetermined type decision only know that every solution of several possible results, but the probability is not know. This type of decision is due to several possible objective state of the market demand of random rule understanding insufficiency, it increases the degree of uncertainty decision-making
Different types of information needed for different decision and way of analyse it. On the basis of perceptions of the problem and the options available, the decision maker asseses the expected outcomes and the choice of actions is dependent on evaluations in terms of personal objectives. The decision making process is an amalgam of both rational and sociopsychological factors. It is an approach that allows a decision maker to carry out a through and logical evaluation of alternative strategies in order to determine systematically the "best" available strategy in terms of an objective criterion. Accrording to the author this approach is sometimes called prescriptive analysis, whereas the analysis of the socio-psychological factors is called descriptive or behavioural analysis.
Simon's (1959) concept of bounded rationality is a useful meand to think about decision making ans to an extension to bounded rationality. This framework view rarionality as unbounded and bounded. Unbounded rationality involves models that optimize based on Bayesian approaches, while bounded rationality involves models that relect real life decisionss. Recent studies on human judgement and choices have shown that the prescriptive models are unable to acount for how prople actually make decisions. As most people violate the prescriptive principles because decision making is behavioural in nature.