All entries for Saturday 15 June 2013

June 15, 2013

Charitable contributions, In–house and Collaboration

The most importance decision is to determine which governance structure is the most effective one for the firm, in-house, outsourcing or collaboration. According to Husted & Allen (2011) firstly the company should start with making decision on governance structure for social activities, the take blow shows the different between each approach.

Charitable contributions

Financial support for non-profitable organisations that undertake charitable, social, educational, community or scientific work.

The benefit is that the firm can directly resources to those community and other social organisations that are experts at a particular problem.

The company's managerial involvement is minimal.


The firm need to participate in the plan, execution and evaluation of the social activities, they take these actions alone without assistance of out-side non-profit organisations.

The company allocate financial and other resources to the project, which is implemented through an organisational unit within the firm.

The benefit is that the social project can it can be designed to meet specific needs of the company or community.


Form a partnership with other firms and a non-profit organisation, transfer resource or finance the carry out the social project together.

They able to maximize the contribution for the society and the costs can be shared by corporate sponsors.

Success factors for CSR

Tare few elements lead to successful corporate social strategy which are value creation, centrality, appropriability, proactivity, voluntarism and visibility. Value creation means the activities need to worth something and benefit someone. Centrality takes into consideration of a specific social project is aligned with the firm's core business mission. Appropriability is the ability of a social initiative to extract and capture the value. Proactivity considers the ability of the firm to anticipate social trends through its initiatives. As Husted & Allen (2011) suggested proactive environment strategy involve anticipating future regulations and social trends which influence the designing or altering operations, processes and products to prevent negative environment impact. Voluntarism is the firm carry out social activities free of legal or social constraints. Visibility deals with the extent to which social action projects and their benefits are known by the stakeholders. The stakeholders has clearly established their good deeds and linked to value creation and competitive advantage through corporate reputation. This is difficult for other company to imitate.

Environment management in practice

Construction is one activity that is acknowledged to have real and potential adverse effects on the environment and well being of the populations of the world. Construction, in general, and buildings, in particular, contributes to the environmental crisis through resource depletion, energy consumption, air pollution and waste creation.

Although the causes of environmental degradation are well known, the business logic for environmental improvement has been largely operational and technical. Few firms have incorporated sustainability into their strategic thinking. A sustainable business should use its unique position to develop and achieve sustainable production and sustainable consumption at the same time. A responsible and sustainable system of environmental management should start with pollution prevention then expand into control and environmental design.

Strategies developed in the past 20 years to reduce the operational energy consumption of buildings have largely focused on the potential energy savings associated with increasing the thermal efficiency of a building's envelope. Whilst this is a positive advance, it addresses only one part of the total energy balance of a building's life cycle.

It is evident that both the public and private sectors of the industry are making a shift towards life cycle analysis consumers have become more aware of the impact that construction activity has on the environment. As a result, they are pressuring the industry to adopt more sustainable methods. To compete in today's marketplace Pioneer must respond to these demands in an environmentally responsible and cost-effective manner.

June 2013

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