February 22, 2010

Referring sites

Today I've been writing up some handover notes on statistics for the next E-Repositories Manager at Warwick.

One thing that has been interesting me for a while is the "Referring sites" information on Google Analytics. Most of our visitors come from Google itself, and the great blue wedge on the pie chart that is search engine referrals resembles a pac-man shape: it has been swallowing up all other sources of visitors, month on month...

Ideally, we'd like for people to be linking to documents in the repository, and for people to be following these links: this would increase our "Google juice"... and perhaps such an effect would result in more visitors from search engines, and thus my pie-chart of visitor sources will always look like a blue pac-man character!

The referring site that brings us most visitors is Warwick's own, and within the Warwick domain, the page we created under the University's "Research" page brings us most visitors. This is good news because it shows the importance of us having this page, and not only linking to the repository within the library's pages.

The next most important pages are the ones from within the library's website, which is fine. Our next most important source of visitors is from the profile page of one particular academic who is very good at linking to his papers in WRAP!

It would probably be a good advocacy tactic to write to authors to say how many visitors have come to WRAP by following links on their pages... if we had the time to go through all these stats! Given that many of the profile pages which are bringing visitors to WRAP are those generated by the University's "MyProfile" system, then it would also serve as good advocacy for MyProfile.

(NB for non-Warwick people: MyProfile is what we call the part of InfoEd which documents academics' work and is used by our Research Support Services department. It is used well by some departments and not very well by others, and not all departments choose to have staff profile pages driven by its data. It serves as a kind of publications database for Warwick and is one of the reasons why WRAP remains full text only. We share our data with MyProfile through a report sent every month and Warwick authors can update WRAP by uploading a file through MyProfile.)

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    23 Feb 2010, 03:43

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