All 5 entries tagged Tenders

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January 11, 2008

Turning Visitors into Leads – Using Free Stuff to build Conversions

Writing about web page

My week has revolved around generating & tracking web-visitor conversions. These conversions are where the visitor buys something, requests a brochure or some other way that you turn a casual visitor to a website into someone you can communicate with, find out about and serve.

I have been expanding WMG’s full-time MSc recruitment campaigns to include one using the content network or Google Adsence. You cannot meaningfully measure the performance of ads based on contextual placements without measuring conversions. So I have added conversion tracking code to the Prospectus Request page.

The 5000 registrations to WMCCM are our project’s conversions. There are many reasons to register and log into the Collaborative Marketplace. To use the partner search and other tools, to manage private and public cluster spaces etc. The ‘free carrot’ that doubled our registrations rate to well over 100 a month is the Tender Feeds. When we illuminated the extensive database of tenders from national & local government, some sports thing in the year 2000+12, construction etc., not all the information was published to protect the bidders from spam. By logging in visitors could find many more tenders and even better set up Tender Alerts that will automatically notify them of relevant new work. The team can also mine these registrations for potential candidates for our full assistances packages, our conversions.

Free StuffI have been helping two companies this week that give away free stuff; one in publishing and the other marketing papers. A lot of the samples and tips were not the type of stuff that visitors would expect to login for but both provided richer content that was worth giving an email address for. Both of these companies have good Customer Relations Management systems in place with e-newsletters etc. By registering visitors also reveal their interests and needs. Updates, legal changes, etc can be notified to these leads. When they finally need the services or products of such a company, they will find they already know and trust the companies who have taken the effort to keep a track of their visitors and their interests.

January 09, 2008

CCM Celebrate Business Support for 5000 Companies

Writing about web page

Its time to break out the Champaign - or a nice bottle of beer of two !
The 5000th company has just registered with us on WMCCM.

WMCCM is the regions best provider of fully funded e-Business support services and assistance to eligible small medium enterprises in the West Midlands, UK.

Anyone can register for free - but actually we always try for quality not quantity - we encourage companies to provide a detailed company profile when they register. Most companies do, but some don't - so we regrettably have to decline some applications .... which makes the 5000 registrations all the more impressive.

So why do we insist on a company profile? So that you publish rich, search engine friendly content to illuminate your products and services on the Internet. This means that you can be more easily found on the Internet by potential customers and generate more enquiries and sales.

These profiles are much better than the typical entries made in some business directories I could mention. Primarily designed to help regional companies, we also attract national and international interest. Buyers, including some big name Tier 1 contractors also register, hopefully to seak out potential suppliers to fulfil their supply chain requirements.

And for the lucky few companies who match the post code lottery numbers, we can provide fully funded e-Business assistance packages. But time is running out fast. At our latest check we only have 32 full assistance packages left.

And our 42 remaining Start-up Support packages for eligible companies who are less than 18 months old are fast running out too. You will need to act now and check out secure your place. 

Grant Melrose on WMCCM, 2008 

January 03, 2008

CCM in the Birmingham Post | CompeteFor joins race for Olympic Gold

Writing about web page

CCM in the News Again - Birmingham Post

Take a look at todays Birmingham Post – It looks like an imposter (sorry competitor) has arrived in town.

CCM set up over a year ago to help West Midlands companies find tenders related to the London 2012 Olympic and Paralympic Games. Since then we have sniffed out approximately 100 related tenders and published them for our members.

We have also held numerous Prepare for 2012 seminars around the region in conjunction with Advantage West Midlands (AWM) and the West Midlands Business Council.

Well, Compete For will now be joining the race to help businesses win Olympic Gold. This national site at will enable registered companies to access top-tier and lower-tier contracts from London 2012. Higher tier contractors and businesses in their supply chains will be encouraged to publish their Games-related opportunities there too.

I hope the additional investment made by AWM for this site, will prove to be a useful resource for Midlands firms.

Grant Melrose 2008

November 16, 2007

Gavin of Craftwork Services finds the CCM Tender Service

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Gavin Byram discovers that CCM’s Tender Alerts “is perfect for us”.

Gavin Byram of Craftwork Services near Uttoxeter was on a mission. He was on the
search for a large refurbishment tender from Scotland that he had heard of and
found a tender on the CCM site. He called the office looking for clues. Was it
the refurbishment of the Assembley Rooms in Edinburgh? We couldn’t say but suggested
that he register for free and search for tenders so that he could find the complete
details. He will also find 2 tenders for the assembly rooms and 2 for the University of Edinburgh in the 6 found with “refurbishment edinburgh”. Gavin responded; “This is fantastic, brilliant.
Craftwork Services Ltd are rapidly becoming known within the UK Construction Industry as one of the leading suppliers of Architectural Encasement Systems and Pre-formed Plywood / MDF Profiles.
column encasementsMBC egg claddingTesco Express
When Gavin explained that they had a successful track record in winning public construction tenders we explained about our tender alerts service.
Using keywords that describe their areas of interest he can get regular email alerts when tenders of interest are posted. “This is perfect for us”,
agreed Gavin.

CCM can help eligible companies to set up a number of effective Tender Alerts but any EC based company can use the service. To find out more go to the CCM Site or our Tender Alerts site.

With Gavin being so enthusiastic I asked him for permission to quote him. He also reminded me that this excellent free service that the site provides is the source of most of our conversions, the registrations on the system. To get the best out of the tenders service visitors need to log in.

November 15, 2007

WMCCM some latest stats

Writing about web page

A key question is always how ready individuals, companies and a region  are in terms of working electronically? Both consumer and business e-trade is currently rapidly increasing, and we are finding that the WMCCM is increasingly self seeding in activity. An important issue in any communications project is critical mass.

  • Currently total of 4700 registered companies, 7000 individual users. New companies are self registering at a rate of about 20-30 a month. The majority are from the core West Midlands area. About 300 companies have been visited and competence profiled. Recently the biggest growth has been due to the Olympics Cluster area which has been implemented with the help of the West Midlands Business Council. This is the first tool connecting companies with Olympics tender opportunities.

  • The site attracts about 800-1000 visitors per day. The majority looks at tender information (60%) and search for company capability. (35%). The site has attracted visitors from over 120 countries. Usage of the site by companies like most things is pareto – 20% of the companies do 80% of the activity. So only a relatively few companies use the collaboration spaces directly, but those that do create and use them for many projects (40 currently). About 25 other organizations and projects use the cluster spaces to coordinate and enhance the support they provide. Currently about 85 companies use the web site facility (showcase).

  • In the last 18 months we have had signed off about £4 million of new business by companies. We believe we only capture a proportion of the real new business, since we do not have a formal method for establishing this. Monitoring a few companies reveals that on average they get a doubling of the number of work enquiries they receive.

  • The tenders come from a number of partners : Warwick Council, Coventry Council, Sandwell, Olympics, TED, FI, EU Framework 7 calls and the members themselves. The process for analyzing and pushing out the tenders to relevant companies is unique. Typically there are between 30-50, 000 tenders at any one time on the system.

  • A key benefit of the system is the ability to quickly increase e-business uptake by businesses in a region since it does not require any capital investment by the companies. It saves companies having to continually spend on Search Engine Optimizing.


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  • The last few days I have been try to log on to what has happened is the site down fo… by Phillip Steer on this entry
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