All 2 entries tagged Tender Alerts

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January 11, 2008

Turning Visitors into Leads – Using Free Stuff to build Conversions

Writing about web page

My week has revolved around generating & tracking web-visitor conversions. These conversions are where the visitor buys something, requests a brochure or some other way that you turn a casual visitor to a website into someone you can communicate with, find out about and serve.

I have been expanding WMG’s full-time MSc recruitment campaigns to include one using the content network or Google Adsence. You cannot meaningfully measure the performance of ads based on contextual placements without measuring conversions. So I have added conversion tracking code to the Prospectus Request page.

The 5000 registrations to WMCCM are our project’s conversions. There are many reasons to register and log into the Collaborative Marketplace. To use the partner search and other tools, to manage private and public cluster spaces etc. The ‘free carrot’ that doubled our registrations rate to well over 100 a month is the Tender Feeds. When we illuminated the extensive database of tenders from national & local government, some sports thing in the year 2000+12, construction etc., not all the information was published to protect the bidders from spam. By logging in visitors could find many more tenders and even better set up Tender Alerts that will automatically notify them of relevant new work. The team can also mine these registrations for potential candidates for our full assistances packages, our conversions.

Free StuffI have been helping two companies this week that give away free stuff; one in publishing and the other marketing papers. A lot of the samples and tips were not the type of stuff that visitors would expect to login for but both provided richer content that was worth giving an email address for. Both of these companies have good Customer Relations Management systems in place with e-newsletters etc. By registering visitors also reveal their interests and needs. Updates, legal changes, etc can be notified to these leads. When they finally need the services or products of such a company, they will find they already know and trust the companies who have taken the effort to keep a track of their visitors and their interests.

November 16, 2007

Gavin of Craftwork Services finds the CCM Tender Service

Writing about web page

Gavin Byram discovers that CCM’s Tender Alerts “is perfect for us”.

Gavin Byram of Craftwork Services near Uttoxeter was on a mission. He was on the
search for a large refurbishment tender from Scotland that he had heard of and
found a tender on the CCM site. He called the office looking for clues. Was it
the refurbishment of the Assembley Rooms in Edinburgh? We couldn’t say but suggested
that he register for free and search for tenders so that he could find the complete
details. He will also find 2 tenders for the assembly rooms and 2 for the University of Edinburgh in the 6 found with “refurbishment edinburgh”. Gavin responded; “This is fantastic, brilliant.
Craftwork Services Ltd are rapidly becoming known within the UK Construction Industry as one of the leading suppliers of Architectural Encasement Systems and Pre-formed Plywood / MDF Profiles.
column encasementsMBC egg claddingTesco Express
When Gavin explained that they had a successful track record in winning public construction tenders we explained about our tender alerts service.
Using keywords that describe their areas of interest he can get regular email alerts when tenders of interest are posted. “This is perfect for us”,
agreed Gavin.

CCM can help eligible companies to set up a number of effective Tender Alerts but any EC based company can use the service. To find out more go to the CCM Site or our Tender Alerts site.

With Gavin being so enthusiastic I asked him for permission to quote him. He also reminded me that this excellent free service that the site provides is the source of most of our conversions, the registrations on the system. To get the best out of the tenders service visitors need to log in.


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