The Three Essential 'Search Engine Friendly' Components for Every Website
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Recently I have found myself repeatedly making the same three requests of website developers on behalf of clients.
- Add verification files or Metatags for Google, Yahoo and MS Live’s webmaster tools accounts.
- Add Google Analytics code to every page.
- Add a means of adding or generating an XML sitemap to the Sitemaps.org standards.
The first allows you to see your site as the search engines see them, Analytics allows you to view your visitor’s behaviour and the sitemap saves the search engines power bill as well as getting your new pages onto the indexes sooner.
I believe that this set of search engine friendly components should be embedded into the dna of every website template empowering the website owners to understand how their sites are working. Often web developers add in other statistics packages but most just get stale. Some bad examples caused me to blog about how Analytics improves while we sleep so developers only have to add this stats package once.