August 22, 2014

Alligning Aerial Installation and other Local Services on the web.

Writing about web page

I have blogged before about the difficulty of targeting Adwords campaigns to local areas in the UK. Overall this has improved as the proportion of web visitors using mobile phones has increased. However BT’s broadband and new fibre network still cannot provide accurate location information. I have moved from the BT wholesale customer and subsidiary PlusNet to BT Infinity and apparently moved from London to outside Oxford. The line is still a Coventry number which you would think could give them a clue.

replacement-car-keysCreating good content that will attract free search visitors can also be a problem. Nathan Chan wondered why he was getting enquiries about his Midlands Car Locksmith service from the North East. These were from free Google impressions for his site. Despite many words describing his support area his good content was a better match for many search queries than the car locksmiths that were closer. He solved this with a simple map to make it clear that his drivers did not go that far north.

His brother Nik’s business had a different problem. His local pages covering each city are working well and being added to as Digital Direct Aerials has grown the team this year. Now they can support their commercial aerials customers England wide and have now ventured into Wales too!

Supporting the Shaylor Group as they refurbish student accommodation for Aberystwyth University and build a new block. The guys get in and install the multi-point aerial system during the site-access windows as they occur to help keep this complex project stay on time and the site safe.

It has come to a point where they are starting to turn new commercial business away as Nik understands the level of responsiveness these larger clients must have. When he is ready to take on more business again, bidding on the Google AdWord’s ‘province’ (sic) of England will be easy.

Aberwystwyth University Accomodation Refurbishment by Shaylor Group

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