August 02, 2021

Scholarly blogs part two

Scholarly blogs: An assessment tool to strengthen students’ personal brand by developing an online presence (part two)

Isabel Fischer, Associate Professor Information Systems and Management, WBS

As discussed here, as part of their assessments, WBS Digital Leadership and Design Thinking students submitted scholarly blogs as an authentic assessment in preparation for the digital workplace and to increase their online presence. Many students submitted very engaging blogs, getting readers ‘hooked’ from the start by asking and answering insightful questions. Some examples can be found here:

  1. https://www.linkedin.com/pulse/helper-hinderer-ai-replace-reinforce-stack-overflows-digital-becky-wl7be/?trackingId=%2BqvIVnNRQ26FMiAF41UBcA%3D%3D
  2. https://www.linkedin.com/pulse/future-bright-vinted-critical-evaluation-role-digital-buraimoh-zowse/?trackingId=f%2FdNTv0JQlCrmwCzC2H0kw%3D%3D
  3. https://www.linkedin.com/pulse/media-vs-social-unleashing-power-influencer-marketing-butt-snfhf%3FtrackingId=v%252FgysT6ZRE6aAijDPb9xbw%253D%253D/?trackingId=v%2FgysT6ZRE6aAijDPb9xbw%3D%3D
  4. https://www.linkedin.com/pulse/dark-side-personalized-ads-eavesdropping-devices-our-homes-yadav%3FtrackingId=4gVGNKPZQLCMkR%252BF4NJaOg%253D%253D/?trackingId=4gVGNKPZQLCMkR%2BF4NJaOg%3D%3D
  5. https://www.linkedin.com/pulse/revolutionizing-digital-odyssey-ai-machine-learning-modern-mittal%3FtrackingId=xbOClCnQTdGSMGsvjLjFJA%253D%253D/?trackingId=xbOClCnQTdGSMGsvjLjFJA%3D%3D
  6. https://www.linkedin.com/pulse/dark-social-unravelling-hidden-power-private-sharing-singhania%3FtrackingId=4uo2i%252BhiTXOCr72leisPKA%253D%253D/?trackingId=4uo2i%2BhiTXOCr72leisPKA%3D%3D
  7. https://www.linkedin.com/pulse/micro-influencers-spell-dominance-declare-battle-real-vishva-yadav%3FtrackingId=6pUFJuYVR0mhkPTQcfQnRg%253D%253D/?trackingId=6pUFJuYVR0mhkPTQcfQnRg%3D%3D
  8. https://www.linkedin.com/pulse/dont-miss-out-secret-behind-fomo-marketing-digital-you-keshav-agarwal%3FtrackingId=tuxGfqVtQ0i5%252FQqi3ZAvWw%253D%253D/?trackingId=tuxGfqVtQ0i5%2FQqi3ZAvWw%3D%3D
  9. https://www.linkedin.com/pulse/gamification-digital-marketing-future-user-engagement-burak-erensoy%3FtrackingId=TN%252B5tFOlRxSyy32C4MbAEQ%253D%253D/?trackingId=TN%2B5tFOlRxSyy32C4MbAEQ%3D%3D
  10. https://www.linkedin.com/pulse/product-marketing-odyssey-ahmed-elyamany/
  11. https://www.linkedin.com/pulse/how-ai-changing-consumer-behavior-decision-making-haya-yousef
  12. https://www.linkedin.com/pulse/nfts-hype-marketing-revolution-leon-heinrich/?trackingId=9xoIwv8KSbyaa0byo0s3jQ%3D%3D
  13. https://medium.com/@kenan.shikhlinsky/our-career-in-the-hands-of-artificial-intelligence-and-machinelearning-will-the-recruiting-process-f5dbfd656b80
  14. https://www.linkedin.com/pulse/how-influential-virtual-media-influencers-fatma-anwar-sajwani/?trackingId=l7m0yxM9SCGYmvTCLzaDpw%3D%3D
  15. https://www.linkedin.com/feed/update/urn:li:activity:6944744930804215808/
  16. https://www.linkedin.com/pulse/how-could-applying-modern-business-strategies-data-transform-webb/?trackingId=1Mbdm%2F1PTr2bm1YjfWn3Dw%3D%3D
  17. https://www.linkedin.com/pulse/personalisation-profiling-pain-point-danya-hannah/?trackingId=6UwMDzDWQ1WzvKcOHNw6IA%3D%3D
  18. https://www.linkedin.com/pulse/transforming-edtech-saas-products-platforms-real-world-joseph-conlon/?trackingId=1hC4RyRhRrSxMqlr4wA19A%3D%3D
  19. https://pabloramirezgarcia.wixsite.com/technologyandinnovat/post/team-work-10-tools-to-ensure-successful-collaborations
  20. https://bushrapatel.wixsite.com/thecoinreview/post/blockchain-in-videogames
  21. https://www.linkedin.com/pulse/could-blockchains-improve-data-integrity-transparency-peter-nadudvari/?trackingId=ilaX%2FjNxQtmCzRaat52%2FCg%3D%3D
  22. https://www.linkedin.com/pulse/please-mind-gender-gap-ai-help-hinder-goal-equality-thilaganathan/?trackingId=pLGGMxMiQTuRko5yPDUb4A%3D%3D
  23. https://www.linkedin.com/pulse/bamboozled-blockchain-read-priyanka-kaur/?trackingId=8XCAqFjgShWuvpWibgUgNQ%3D%3D
  24. https://www.linkedin.com/pulse/criticizing-ai-digitization-hrm-gig-economy-how-digital-jiaqi-wu/?trackingId=DsFIdvOySRCe4Wn6mJiz5A%3D%3D
  25. https://www.linkedin.com/pulse/esg-ratings-why-ai-silver-bullet-astitva-karunesh-1e/

In addition, here is a blog that you need to be a LinkedIn member to read:

For further questions or comments on introducing scholarly blogs as an assessment tool please email: Isabel.Fischer@wbs.ac.uk


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  • Very interesting, thank you for sharing. Great CPD reflection. by Joel Milburn on this entry
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