A lesson from Alexander Mackendrick
He says that he has a lot of sympathy for students "who try to avoid the exhausting, time-consuming and boring work involved in gathering data reading masses of background information, travelling to talk to people and exploring places. It's not easy, but it is the grist for invention and an essential step of the creative process.
'Creativity' will always look after itself if you are prolific in production, which means starting off by turning out masses of work that is relatively unoriginal, derivative and imitative. When productivity has become second nature, you will find you have acquired a freedom in which your particular and personal individuality emerges of its own accord."
God bless you, Alexander MacKendrick.