Without vision, everything would not fall right into place.
Without real understanding, you could be heading to a wrong direction.
Without vision, true value of CSR could be lost.
Without real understanding, CSR could be wrongly implemented.
Not connecting the dots will lead you to nowhere.
It is true, our presentation today does not sell itself.
We are missing the link, the CSR approach deployed through balanced scorecard would be more powerful and convincing if we have had understood the connection between CSR and organisation's goal (top to bottom/vision, then activities to respond that vision).
where is the link?.......lost on the way when vision is blurred.
hence,...vision is very important, for leader, it tells you where you're heading so you can make your follower understand why they are following,.....then every single thought, activitiy and task can be alligned to achieve that vision.