April 17, 2012

…artist and decision making

Do the Hollywoods movie studios use RDM, before investing a hundred of million dollars on a movie?
I wonder how could they forecast whether a movie was going to be a hit or turn out to be a flop since the preference of the audiences varies and to me, unpredictable.
Disney must have done some analysis before spending over 250 million dollars on John Carter, a movie which I'd never thought of watching, after seeing a trailer, which according to CNN report, will cause the studio a staggering operating lost between 80 to 120 millions.

what would be good decision-making tools for Disney then?

Do they only have a theme or a rough idea of what movie they will be making?

Would it possible for them to employ decision-making techniques to define their thoughts and arrive at an answer to what exactly the movie they're going to produce.

it is hard, isn't it?

Creativity and imagination are things that should not be bound by any condition, I believe artists can produce the best of works when they are not confined by anything.

- One comment Not publicly viewable

  1. Oritseweyinmi Barber

    I’ve heard this is a huge issue in creative industries. However, show business is still at its heart a business. They exist to make profits. I am certain they employ some of the most sophisticated decision tools in determining what projects to pursue, remember, the fact that the outcome of a decision is not positive does not mean that the decision making process that led to it was not robust. In Hollywood, there is just too much at stake for them to not employ RDM.

    18 Apr 2012, 22:26

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