SIX SIGMA FOR MARKETING PROCESSES
Writing about web page http://www.pdssinc.com/publications/013199008X_ch01.pdf
I am pursuing my Master’s degree in Engineering Business Management at the University of Warwick. Despite Process Improvement using Six Sigma is not my core module, I would like to choose it as my free-elective module. The main purpose of my choice is to learn the basis of six sigma and apply it to the field of marketing.
In terms of manufacturing and engineering, Six Sigma is a very useful methodology in order to make improvements, reduce waste and tackle the problems through the existing process. However, in terms of marketing, it is possible to add more science to the art in the marketing. Six Sigma enables the people of marketing to select the attractive market opportunities. This tool provides to identify the fastest and most accurate process of product commercialization and cross-functional communication. The approch of Six Sigma performs better tools, methods and practices through the marketing process. Using most useful information is conducted for better decisions through six sigma.
Uncertainty inherent is diminished by using the most robust approach which is more creative and strategic. The companies have to go to their market processes within six sigma involved in them would carry on market growth.