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November 21, 2005

Another CPD box ticked

Forgot to add that the Journo of the Year Awards was a great opportunity for me to engage in a little networking (as one of my CPD goals!). I think I did quite well – gave out a few business cards, got a few back, managed to speak to some potential and existing clients, and some other PR professionals that will never be clients of RTV, but were just interesting and nice people to chat with.

However, at the Brussels CER conference I took 2 steps back with the networking. I attending the welcome cocktail at the Belgian Comic Strip Museum on the Sunday evening. I was tired and not in a very sociable mood, but thought I really ought to attend. So I had 2 drinks, wandered around learning about the history and development of Tin Tin, pretended to read some signs in languages I can't understand, didn't talk to anybody, then promptly left. Pathetic! Can't win them all though, and I guess there will always be times when networking is the last thing you want to be doing!

CIPR Developing Excellence Update

I guess I've been quite busy recently with ticking off some of my CIPR targets. On 11th November I attended (and helped out) at the CIPR Education and Skills Sector Group's Education Journalist of the Year Awards. I've also helped a couple of the new committee members adjust to their new roles in the group too.

I also spent a few days in Brussels exhibiting at the EU's Communicating European Research conference. That gave me plenty of opportunities to talk to other people in the sector about broadcast PR/communication opportunities for their research. I really rather enjoyed it. It also exposed me a lot more to the research sector in mainland Europe.

November 01, 2005

CIPR Developing Excellence

Today is the first day of my first year of being signed up to the Chartered Institute of Public Relations' CPD Scheme: Developing Excellence. Having completed the CIPR Diploma in Public Relations this year, I thought it would be a good idea to continue my professional development in a coherent and structured way. And so I have set myself a number of tasks and targets for the next year – all of which need to amount to 30 hours worth of CPD efforts/activities in order to meet the CIPR's criteria. The benefit? Well, if I stick at this for 3 years, I'll become a CIPR "Accredited Practitioner". So what? Well, the CIPR has only just become a Chartered professional body. There's every chance that their CPD scheme will, over the next couple of years, become the scheme through which PR professionals might become chartered practitioners – raising the profile of the profession as a profession, and not just as something that any monkey can do and enabling me to be recognised as a great PR professional!

So, part of my plan is to create a blog (this blog, in fact) to record my progress over the course of this year, but also to develop my knowledge of blogging – I guess, to develop a new skill. As a PR professional, the ability to write well is everything. I'm also hoping that this will give me a place, or space, in which to ponder a few thoughts and practice my writing (not that I don't use this skill every day anyway – but this might give me another flair for writing, beyond my professional use of the skill).

There are a number of items that I need to "tick-off" of my CPD list over the course of this year. They are:

  • Sit on the exec committee for the Education and Skills Sector Group
  • Raise awareness of broadcast PR amongst the education sector
  • Act as mentor for a member of the team
  • Improve my ability to write tenders and proposals
  • Learn more effective ways of approaching potential clients
  • Networking skills
  • Using blogs!

And so I begin. I think I can already tick off the last item on this list – the moment I hit the publish now button. Here goes …

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