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January 14, 2009
Writing about web page http://www.ted.com/talks/view/id/432
Great to see the talk by Scott McCloud on TED.
Scott is always worth listening to and this is a great discussion about form and the transition from one form (print) to another (digital).
It reminds us that just transposing one to the other does not allow us to exploit all the opportunities that lie therein.
So, taking a print magazine and sticking it in a flash-based (nothing against Flash Steve C!) interface that replicates the experience of turning a page seems somewhat pointless and limiting.
Also – the challenge is to think about all our traditional activities and think about whether they ‘work’ in a digital environment – for example, can you just take a lecture and make it work online in the same way? TED is a great example of having to adapt the lecture to a suitable format – no more than 20 mins, high impact and dynamic.
Anyway – go check it out: http://www.ted.com/talks/view/id/432
August 21, 2006
Well, isn't this interesting.
The UK Govt has started publishing short videos onto YouTube to promote certain intiatives – in this instance onw on 'Transformational Government' and another on department mergers.
Firstly, kudos to HM Gov for starting to use these tools. However, I would have to say that the videos seem to embody the same sort of crass self–promotion that you get with Party Political broadcasts.
The transformational government video seems to be the worst of these – considering the governments track record in implementing IT systems I would imagine most users look at this and think it's the worst kind of PR puffery. The video makes no attempt to tackle issues related to implementation, security etc etc and just jokes about without any substance.
Sharing the Leadership Challenge is much more interesting. More depth, insight and explanation. Doesn't treat the viewer as an idiot and tries to build a case and explain it. Perhaps the video could have been improved with more comment from doers rather than leaders. You can still dismiss it as propaganda but surely the point about services like YouTube is that you have a cracking right of reply mechanism. What will be interesting is whether the Public Sector Unions come back with an alternative view of TFL.
These are still early days in terms of the use of this channel, but you can start to see how organisations are going to jump in (I know we are planning stuff…) – but also how the channel users can quickly respond to communications with their own videos, comments and insight.
For your amusement here are the two vids, thanks to the power of BlogBuilder media tags – reproduced with absolutely no permission whatsoever:
July 21, 2006
A few stats:
Youtube – 100 million downloads per day, 65,000 uploads per day, 20 million unique users per month (source)
On average, US consumers spent close to one hour per month viewing Internet video from work locations during March (source)
158 million broadband subscribers across OECD countries (source)
Overall Visits to Video Search Sites Up 164% (source)
Note that the above source has some interesting stats on average visit length for main video aggregators
"24 percent of internet users access video at least once a week, while 46 percent watch video at least once a month. News leads the way in frequency of viewing, with 27 percent of online video viewers watching at least once a week, followed closely by funny videos (26 percent watch at least once a week). Not surprisingly, online video viewing is very common at home (39 percent of those with home internet access watch at least once a week) compared to 19 percent of those who watch at least once a week at work." (source)